Greg Vetter, CEO of Tessemae’s All Natural, will be one of the keynotes at this year’s Mid-Atlantic Marketing Summit in Baltimore on September 30 at Pier 5 Hotel. In 2009 ,Vetter sold 60 cases of his mom’s (Tessemae) salad dressing to the Whole Foods in Annapolis. Today, he leads the world’s fastest-growing salad dressing company that is changing the game in food production.
By way of background, as the mother of three athletic boys, Tesse had to figure out a way to get them to eat their veggies. Because serving a dressing with artificial ingredients was not an option for her, she created and perfected her own all-natural recipe. When her oldest son, Greg, realized how great it was, he said, “Mom, let’s go into business together and make this for the world!” As Tessemae’s All Natural grows its product line around the globe, the commitment to healthy eating and healthy living remains the core of the company’s mission.
One of the Mid-Atlantic Marketing Summit missions is to feature regional success stories. This year’s event also will feature Jennifer LaFrance, director of digital communications for McCormick’s U.S. Consumer Products Division.
For the full agenda visit: Mid-Atlantic Marketing Summit.