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Home » Digital Ad Industry Facing Bleak Year

“The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPost in April.

Digital Ad Industry Facing Bleak Year

by | Apr 16, 2020

Google’s and Facebook’s advertising businesses, which have roughly tripled in combined size over the last five years, may be headed for a rare stumble as the coronavirus pushes the global economy into a tailspin, reports The New York Times.

The Time post states that once-abundant travel and entertainment ads “have all but disappeared from Google search. The prices for Facebook advertisements are at record lows. And Wall Street analysts are estimating that annual revenues will decline for the first time in the history of the two companies.

“It’s the type of downturn that traditional media has experienced before, but was hard to imagine for the duopoly that accounts for more than half of the spending in online advertising.

“And yet as gloomy as the situation may appear for Google and Facebook, the outlook for the rest of the digital advertising industry is even bleaker. What little digital spending there is will still flow to them, leaving smaller social media platforms and publishers out in the cold.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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