Hunt Valley-based Renegade Communications launched a national campaign focused on ending relationship violence through a set of educational and technology tools developed with client One Love Foundation.
“Our goal is simple, to make young people everywhere understand that it is simply unacceptable that 1 in 3 women in this country will be in a violent relationship – and that it is in all of our power to do something about it,” said Katie Hood, CEO of the One Love Foundation. Focusing on young adults ages 16-24 and the need for awareness, tools and education to end relationship violence, Renegade and the One Love Foundation have produced, will also be rolling out a comprehensive tool set including a mobile risk assessment app developed in conjunction with Johns Hopkins University and a digital workshop on relationship violence, which includes the feature film, Escalation.
The workshop is now being offered at select college campuses with a national roll-out in 2015. One Love Foundation was created in 2010 following the death of Yeardley Love, a University of Virginia senior and member of the nationally ranked Division I lacrosse team. Yeardley lost her life to relationship violence at the hands of her ex-boyfriend just two weeks shy of graduation.
A PSA is the first step in this national campaign.