Marketing Business Needs “Radical Transformation” Says Linda Yaccarino, Chairman for Advertising and Partnerships at NBCUniversal
Linda Yaccarino, chairman for advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change around racism and the impact of…
Ad Spending Rebounding, Says MediaPost
New tracking data suggests that U.S. ad spending hit bottom and is beginning to rebound, says MediaPost, which adds that the data comes…
Smyth Jewelers Re-Engages MGH as Agency of Record
MGH in Owings Mills announced that Smyth Jewelers, the largest jeweler in Maryland, has selected MGH as its agency of record. The agency will…
D.C. Communications Community Speaks Out Against Racism in America
Four organizations in the D.C. communications community – AAF DC, AMADC, PRSA NCC and WWPR – issued statements about the killings of Black Americans and…
COVID-19 Hurts TV Advertising but Helps Digital Platforms
Before the coronavirus pandemic, the TV networks were expecting a strong 2020, reports The New York Times, which added that the presidential election and…
Capitol Communicator’s COVID-19 Survey Closes COB Today
Stop what you are doing right now and please take this survey which closes COB, June 1. We know that many people do not…
Ad Industry “Returning To Normal”, Reports MediaPost
We may never know the full extent of the effect of the COVID-19 pandemic on America’s industrial productivity — including the ad industry’…
Groups Praise Maryland Governor Larry Hogan for Veto of Digital Ad Tax Bill
Industry groups representing Maryland’s news media and advertising communities are thanking Governor Larry Hogan for his commitment to supporting businesses during the COVID-…
Ad Council Launches PSA Campaign To Help Parents and Families During COVID-19 Pandemic
In response to the COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services (HHS)…
Today is National Nurses Day
Seems to us, if ever there was a time to recognize nurses for their selflessness and courage, it’s now. To all nurses who…
BIA Estimates Double-Digit Decline Nationwide Across All U.S. Local Advertising from its Original 2020 Forecast
As the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services, based in Chantilly, VA, has adjusted its revenue projections for…
Baltimore Director’s 2018 L’Oréal Hair Ads Make the Cut Amid COVID-19 Roots Crisis
Little did Baltimore advertising/fashion photographer and film director Dean Alexander know how relevant this webisode campaign would become. Launched back in October 2018…
National Ad Market Fell 10.8% in March, First Month to Begin Feeling Effects of Pandemic
March, the first month to begin feeling the effects of the COVID-19 pandemic on the advertising economy, saw the national U.S. ad…
Baltimore’s Early Light Media and Mammoth Creative Advance to National ADDY Competition
The American Advertising Federation (AAF) District 2 has announced the 2020 American Advertising Award district winners. In total, American Advertising Federation of Baltimore (AAFB)…
Surviving COVID-19: Amy’s Story
Amy Bobchek, chief revenue officer at Advocado, became infected with COVID-19 after a business trip to New York back in March. Now that…
