Google to End Support for Third-Party Cookies, Often Added by Advertisers and Ad Networks
Google plans to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser within two years, reports CNBC, which added that “cookies…
Deadline for the American Advertising Awards DC Competition is January 17
The American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through…
PenFed Credit Union Rolls Out “Better Together” Integrated Marketing Campaign
PenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’…
Mitigating the Risks of Branding Through Social Media: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
Branding Through Social Media Platforms: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
“Light Up Dr. Bear” Lights Up the Holiday Season
Here’s an uplifting holiday story about a unique campaign that benefits a good cause. The interactive, multimedia fundraising effort is for Children’s…
MGH Adds Golden Krust Caribbean Franchise; News from ADG
MGH in Owings Mills will provide a wide range of marketing services for Golden Krust, the largest franchisor of authentic Caribbean cuisine with 125…
Majority Of Ads That Failed Did So In First Second
The world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads…
Martin Agency Creates “First Christmas” Oreo Spot
Richmond-based The Martin Agency has created a holiday spot for Oreo that “centers around one of Santa’s elves who stops at a…
Maryland Updates from Unconquered, Planit, SECU, Chesapeake Employers’ and MGH
Unconquered hired Lucy Glaser as director of business development. According to a release, Glaser has been involved with business development and account management since…
Rewriting the Rules: PR Firms Now in Territory Once Commanded Solely by Ad Agencies, Reports AdAge
The lines between paid media (ads) and earned media (editorial coverage) are all but erased, reports AdAge, “with an increasing number of PR firms…
“People Hate Ads”, States Article in New York Times
In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set…
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician
The Washington D.C.-based agency Design Army has established “a fabulously quirky history with the brand stretching back to the long-form ad,…
Facebook Advertisers Focus on Video
Facebook advertisers can’t seem to get enough video, reports Digital News Daily, which noted that in the third quarter of 2019, Nanigans‘ advertising…
Under Armour Trademark Lawsuit Claims Logo Was Copied
Under Armour filed a trademark infringement lawsuit accusing an athletic apparel brand called HOTSUIT of copying the Baltimore brand’s famous logo, according to…
