ADWKDC 2019: D.C.-Based Brands Find Success Tied to Purpose
“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas, in Washington, D.C., businesses are…
SmithGifford Launches New Spot in Long Roofing Campaign
We all know kids say the darndest things, right? That’s because youthful innocence and naiveté lets them get away with anything. Such is…
TBC Designs Brand Identity for University of Maryland Global Campus (and Moves); News from clean.io, idfive and Vitamin
University of Maryland University College has a new name: University of Maryland Global Campus with a new brand identity package created by Baltimore-based…
Creativity is the Untapped Advantage Political Advertising Needs Now
By Joel Johnson, Admirable Devil After the Summer of 2019 where horrific acts of gun violence once again took countless innocent lives, the political…
Maryland Updates: Bay Weekly to Close; Kapowza Creates Campaign for Figure; Hires at Northeast Maglev and More
Editor and publisher Sandra Olivetti Martin announced in her column that the Annapolis-based Bay Weekly will be closing. Martin wrote that “at the…
Advertising Week DC Runs Through October 3
Advertising Week DC, now underway, runs from September 30 – October 3, with a full, daylong conference taking place October 3 at the Ronald Reagan…
Meghan Kelly Joins Account Management Team at MDB Communications
Meghan Kelly is the latest addition to the Account Management team at MDB Communications. As an Account Executive, she will work on various client…
The Washington Post launches Zeus Prime, a premium network for brands and publishers
The Washington Post announced Zeus Prime, an automated way for advertisers to buy premium advertising against highly viewable inventory directly on The Washington Post…
OH, THAT’S GOOD: Political Ads Are Coming … And a Few of Them Will be Pretty Good
If you’re like me, you’re dreading the upcoming onslaught of political advertising we’re all going to be subjected to in 2020.…
Unconquered Promotes Football Gloves; Hatcher Selected for Maryland 529 Marketing; Weiss Wins in PR World Awards
Just in time for this year’s NFL season, Baltimore agency Unconquered delivered a campaign to promote Grip Boost Stealth Pro Elite gloves featuring…
ANA Launches New Measurement Division
The ANA (Association of National Advertisers) today announced the creation of a new division dedicated to ensuring that the industry’s measurement systems are…
The Invisible Spokesman Appears in Long Roofing Campaign
A woman in a well-appointed suburban home hears her doorbell ring. She looks through a peephole, sees nothing, and starts to walk away.…
Digital and Data Topics, 17 Sessions and 50+ Speakers Highlight Upcoming Communicator Summit Baltimore
Tickets are going quickly but are still available for the Communicator Summit Baltimore, set for Sept. 26 at the Pier 5 Hotel at the…
AAF DC Announces 2019 Election Results Officers and Directors Elected
The American Advertising Federation DC Chapter (AAF DC) has elected Hal Schild of primeFOCUS as president. Evan Levent of World Wildlife Fund was elected…
DC Metro Issues RFP for Digital Ads
DC Metro, wanting to expand its digital advertising and income, has issued requests for proposals for digital ads that would track transit riders and…
