The Washington Post launches Zeus Prime, a premium network for brands and publishers

The Washington Post announced Zeus Prime, an automated way for advertisers to buy premium advertising against highly viewable inventory directly on The Washington Post in real-time. In a guest blog post, The Post’s VP of Commercial Technology and Development Jarrod Dicker introduces the first step in The Post’s plans to create a national ad network powered by a full stack revenue performance platform. The Zeus technology suite, while offered as a part of Arc Publishing, is available for any publisher on any content management system.

Click on Introducing Zeus Prime for the full introduction