The Washington Post today announced Zeus Prime, an automated way for advertisers to buy premium advertising against highly viewable inventory directly on The Washington Post in real-time. In a guest blog post, The Post’s VP of Commercial Technology and Development Jarrod Dicker introduces the first step in The Post’s plans to create a national ad network powered by a full stack revenue performance platform. The Zeus technology suite, while offered as a part of Arc Publishing, is available for any publisher on any content management system.

Click on Introducing Zeus Prime for the full introduction

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