D.C.-area agency updates from RP3 Agency, Cozen O’Connor Public Strategies and The Levinson Group
RP3 Agency announced three wins at the District 2 ADDY Awards in the regional competition, representing 35,000 creatives across New York, New Jersey, Pennsylvania, Delaware, Maryland, and D.C.…
Annapolis-based Crosby joins top-25 PR firms in O’Dwyer’s national ranking
Annapolis-based Crosby Marketing Communications rose to No. 22 on O’Dwyer’s Magazine’s 2024 list of National Public Relations Firms, states a…
Aaron Guiterman to lead EGA’s U.S. public affairs operation
EGA, Edelman’s Government and Public Affairs business unit, adds Aaron Guiterman as head of its U.S. Public Affairs operation. A former nine-…
SKDK promotes Jasmine Hooks to COO
SKDK promoted Jasmine Hooks to Chief Operating Officer (COO), where, states a release from the D.C.-based agency, “she will execute and manage…
Yes& acquires CommCore
Growing integrated marketing agency bolsters its communications training and crisis capabilities Yes& has acquired substantially all the assets of CommCore Consulting Group, a…
GrowthLab recognizes Elevation #1 MarComm Small Business serving federal agencies
Latest report ranks Elevation as #7 on the Top 100 list of Federal Marketing Communications Leaders and #6 on the Top 25 list of…
Wikipedia Chaos Index for April 2024
The Wikipedia Chaos Index sits at 70 for April, an increase of 6% from March. This is most likely due to a significant increase…
New edition of Customer Experience book by Greg Kihlström discusses how brands can measure and maintain their competitive advantage
As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies…
Top insights for Generation Z marketing: Williams Whittle Gen Z media habits survey
By Kelly Callahan-Poe, President, Williams Whittle In February 2024, Williams Whittle conducted a third annual survey of 12–27-year-olds (“Gen Z”…
Reacting to the Cultural Pulse: How Brands can stay relevant and agile in today’s market
By Sakia Stewart, Response Labs As strategists, we all aspire to create a marketing strategy that goes viral and ends up on national news…
Crosby creates “More Donors, More Hope” PSA campaign for HRSA
National effort launches this Donate Life Month to inspire more people to register as organ donors (Crosby) launched the “More Donors, More Hope” campaign…
D.C.-area agency updates: Cozen O’Connor Public Strategies, Dentons and Tusk Strategies
Cozen O’Connor Public Strategies (CPS), the government and public affairs affiliate of international law firm Cozen O’Connor, announced Tamara Hinton will lead…
LSG agency adds Tara Rush as Partner and Chief Communications and Brand Officer and Brendan Daley joined as Chief of Staff
LSG announced that Tara Rush has joined the agency as Partner and Chief Communications and Brand Officer and Brendan Daley joined as Chief of…
Cary Hatch, agency veteran, honored by DC Chamber of Commerce as a “trailblazer” who champions diversity and inclusion
The DC Chamber of Commerce announced “a special shoutout” to one of its members, Cary Hatch, left in photo above, in honor of its…
Brands demand stronger AI safeguards in contracts with ad agencies, states Ad Age
Brands are demanding stronger AI safeguards in their contracts with ad agencies, setting up tension between marketing firms, which are racing to adopt generative…
