Watson and Gill leave Redstart to launch Sunny Side Creative; KO Public Affairs merges with Sandy Hillman Communications
Two creative professionals who previously worked together at Baltimore agency Redstart Creative have branched out to launch their own firm, Sunny Side Creative. Elisa Watson, left in photo, served as…
WE Communications and ROKK Solutions launch AI partnership
Seattle-based WE Communications, an independent global communications agency, and Washington, DC- based ROKK Solutions, a bipartisan public affairs firm, announced WE ROKK AI.…
Eight firms come together to become Orchestra
BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America…
Women leaders making waves in Washington, D.C.
In celebration of Women’s History Month, we had the privilege of engaging in insightful conversations with three remarkable women leaders in Washington, D.…
The power (and ROI) of telling customers thank you
By Juliana Spadaro, Response Labs Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients.…
Agency CEO Kristen Cavallo retires to pursue political and social activism
Kristen Cavallo, CEO of MullenLowe and formerly CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring to pursue political and…
D.C.-area agency updates: Signal Group, The Campaign Workshop and Crimson Atlantic Communications
Signal Group, a wholly owned subsidiary of Wiley Rein LLP (Wiley) since 2014, is now wholly owned by Signal Management Committee member Blake Androff,…
Freshen Up Your Social Media: Spring Cleaning Strategies for Engaging Content
By Lexi Hodgson, Red Thinking 10 ways to spring clean your social media Set-it-and-forget social media strategy? Nope. Don’t even…
State of Wikipedia report for March 2024
After a significant increase to start 2024, the Wikipedia Chaos Index sits at 66 for the month of March, the same as it was…
Christene Jennings takes the helm at Marketing for Change Co.
Christene Jennings, a longtime leader in environmental and road safety communication, has been named the new chief executive officer of Marketing for Change Co.…
Reacting to Yahoo and Gmail’s email deliverability changes, what you can do right now
By Response Labs Recently, our colleagues at Litmus outlined some new email deliverability rules from Gmail and Yahoo. We know these updates have a…
GKV wins smoking prevention account; Maryland’s “Be Moved” campaign news; WYPR and WTMD combine forces
Maryland Governor Wes Moore joined Maryland Department of Commerce Secretary Kevin Anderson to unveil a new component of the department’s ‘Be Moved’ ad…
Agency updates from FINN Partners, Stratacomm and Phronesis Partners
FINN Partners launched a Global Health Impact Group co-led by Richard Hatzfeld, Mark Chataway and Christopher Nial. According to a release, the trio…
Award-winning photographer Cade Martin completes campaign for Wounded Warrior Project
Award-winning photographer Cade Martin completed a campaign for the Wounded Warrior Project. He told Capitol Communicator the Wounded Warrior Project “does powerful work…
Storyfarm wins “Best in Show” at American Advertising Federation Baltimore for “You Told Us” Commercial
Storyfarm, a video production agency, has been honored with the prestigious “Best In Show” award at the American Advertising Federation Baltimore Chapter’s annual…
