Home » Stagwell adds firms in Canada and Brazil

Capitol Communicator reports Stagwell acquired Montreal-based Luxine Relations Publiques, a full-service PR and Influencer marketing agency.

Stagwell adds firms in Canada and Brazil

by | May 4, 2024

Stagwell acquired Montreal-based Luxine Relations Publiques, a full-service PR and Influencer marketing agency.  According to a release, Luxine joins Veritas Communications “as the next step in its ambitious growth strategy to focus on local markets across Canada. Caroline Dubé, Luxine’s industry-leading founder, has been appointed Senior Vice President & Head of LuxineVeritas, and joins the Veritas Executive Leadership Team.

“Launched 12 years ago, Luxine is a corporate and consumer boutique PR agency in Montreal with A-List clients and the strategic and creative heft of larger, national agencies.  Veritas first opened its Montreal office a decade ago, however the opportunities in Quebec have far surpassed the size of the existing footprint. Clients and brands have recognized the need for made-in-Quebec strategies for Quebec-based audiences and the acquisition of Luxine will bolster the agency’s ability to meet that demand.”

In addition, Stagwell entered into an agreement to acquire PROS Agency (PROS),Brazil-based brand and marketing consultancy specializing in digital public relations, creative planning and production, influencer marketing and brand development. Headquartered in São Paulo, a release states the agency “will play a key role in driving business for Stagwell within Brazil as well as the greater Latin America (LATAM) region as part of Allison, a global marketing and communications consultancy within Stagwell.”

Mark J. Penn, above, is Chairman and CEO of Stagwell Inc., which has over 13,000 employees in 34 countries – and a significant presence in Washington, D.C.- and over $2 billion of annual revenue. Earlier in his career, Penn served as White House Pollster to President Bill Clinton and was chief strategist of his 1996 re-election campaign and developed the concept behind “Soccer Moms.” Penn later served as chief strategist to Hillary Clinton throughout her Senate campaigns and 2008 presidential bid. He was the author of Clinton’s successful New York “Upstate strategy” and the impactful “3 AM” ad in the 2008 primaries. Penn is based in Washington, D.C.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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