Agency accepting applications for free PR training program for D.C.-area nonprofits
Scott Circle Communications is accepting applications for its free PR training program for D.C.-area nonprofits. According to the agency, the Purpose PRogram empowers small D.C.-area nonprofits…
D.C.-area agency items: The Herald Group adds Bill Bertles, Drumfire Public Affairs adds Maureen Vogel and Measured Results Marketing adds Michael Candela
The Herald Group adds Bill Bertles as partner on its executive team and will lead the firm’s business development efforts. Bertles, above, comes…
“Bill” Holleran, founder and president of Holleran Communications, dies at 73
Bill Holleran, founder and president of Holleran Communications, Gaithersburg, MD, died on November 2 at age 73. William Jennings “Bill” Holleran, 73, of Gaithersburg,…
Crosby Marketing announces recipients of scholarship program with Anne Arundel Community College
Crosby Marketing Communications announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in…
D.C.-based Spectrum Science acquires CrowdPharm and Hot Iron Health
Spectrum Science, a D.C.-based integrated healthcare and scientific marketing, communications and media firm focused on the pharmaceutical, biotech and broader life science…
Response Labs expands data and strategy team
By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s…
The power of customer segmentation and targeting during Black Friday
By Response Labs In the dynamic landscape of digital marketing, one strategy stands out as a true game-changer: customer segmentation and targeting through…
State of Wikipedia report for November 2023
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is…
Creatives blast Visit Baltimore’s choice of Tampa agency
“Excited and honored” vs. “incredibly sad and ridiculous” A decision by Visit Baltimore, the city’s official sales and marketing arm, to select Tampa-…
New PSAs highlight the danger of distracted driving
The Ad Council and the D.C.-based National Highway Traffic Safety Administration (NHTSA) released new public service advertisements (PSAs) in support of the…
Social Driver wins MBDA’s National Minority Enterprise Development Week Minority Marketing and Communication Firm of the Year Award
The U.S. Department of Commerce’s Minority Business Development Agency (MBDA) selected Social Driver as the recipient of the National Minority Enterprise Development…
Yes& recognized as one of the fastest growing agencies of 2023 by Adweek
Yes& has been recognized as one of Adweek’s 2023 Fastest Growing Agencies. Annually, Adweek recognizes the top-100 global agencies of all…
Omnicom buys Baltimore e-commerce agency Flywheel Digital for $835 million
Baltimore-based digital commerce company Flywheel Digital has been acquired by Omnicom for a net cash purchase price of approximately $835 million. Flywheel’s…
D.C.-area agency updates: National Cherry Blossom Festival chooses LINK, Abbie Sorrendino joins Public Strategies, and Boathouse Group launches social impact practice
The National Cherry Blossom Festival has chosen LINK Strategic Partners to lead public and media relations for the organization. According to a release, LINK…
Five marketing data visualization best practices to supercharge your reporting
By Response Labs Marketing data visualization is the process of using visual representations to communicate marketing data and insights. It can be used to…
