Agency updates: FOVNDRY adds Jon Hukill and Concepts Communications wins award for “Mental Health at Work: What Can I Do?” campaign
FOVNDRY adds Jon Hukill, above, to lead the Maryland agency’s public relations team. Hukill, states a release, is a seasoned communications leader with 15 years of experience in communications,…
Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation
By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is…
Yes& named #2 largest D.C.- area ad agency and #9 fastest-growing company in Greater Washington D.C., according to WBJ rankings
Yes&, an Alexandria, Virginia-based integrated marketing agency, has been recognized by the Washington Business Journal as the number-two largest ad agency…
Programmatic advertising in omnichannel marketing
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline.…
Crosby volunteers 600 hours to brighten up local Boys & Girls Club
Crosby Marketing Communications used its annual Actions That Matter™ Day of Service to help transform the Boys & Girls Club of Annapolis & Anne…
D.C.-area agency updates: Staff additions at Curley Company and Glen Echo Group; JPA Health acquires True North Solutions
Curley Company adds four to expand its corporate, public affairs and media relations centers. The hires are vice presidents Chelsea Echavarria, Pheniece Jones and…
“Cost of Beauty” wins Best in Show in ANA’s 2023 multicultural excellence awards
Dove and Edelman, in association with Ogilvy, Mindshare, and Collectively, won Best in Show in the 2023 ANA Multicultural Excellence Awards competition for the…
Award-winning photographer Cade Martin focuses on “A Stroke of Genius” for Richmond Ballet
Award-winning photographer Cade Martin completed a project for the Richmond Ballet‘s 2023-2024 season’s marketing campaign, A Stroke of Genius, that…
Tish Van Dyke joins D.C.-based JPA Health as executive vice president
JPA Health announced that Tish Van Dyke joined the D.C.-based agency as executive vice president. At JPA Health, Van Dyke will lead…
Sonatype adds Megan Lueders; idfive moves to Mount Vernon; news from Notre Dame of Maryland University and Maryland Public Television
Software supply chain management company Sonatype, headquartered in Fulton, Maryland, announced the addition of Megan Lueders as Chief Marketing Officer. After two decades leading…
State of Wikipedia report for October 2023
By Josh Greene, The Mather Group October’s Wikipedia Chaos Index sits at 59, one point higher than September’s Index – typical of early…
New Agile Brand Guide provides framework for marketers to utilize KPIs and metrics for improved results
By Greg Kihlström The Agile Brand released the latest book in its Agile Brand Guides series to educate marketers on how to utilize a…
Rebekah Carroll joins Response Labs to support digital initiatives
By Response Labs With over three years of managing digital campaign processes, analyzing results, and cultivating relationships, Rebekah Carroll has joined Response Labs works…
Jordan Lubowitz, longtime Edelman exec, to lead Ogilvy’s D.C.’s PR operation
Longtime Edelman exec Jordan Lubowitz is joining Ogilvy’s Washington operation to lead PR, reports PRovoke Media. In the executive VP role, continues the…
Fenton Communications releases “People & Identity Style Guide”
Fenton Communications released a “People & Identity Style Guide” that “explores language connected to how people identify and examines how their identities are shaped…
