Perfect your email signup form with these best practices
By Tim Hart, Response Labs Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-1 basis because they have their…
D.C.-area agency updates: Banner Public Affairs adds video production studio, NJI adds staff and SwellShark adds PBS
Banner Public Affairs announced the launch of its in-house video production studio, located in the firm’s Washington D.C. headquarters. The studio…
Yes& adds organizational growth and development expert to its leadership team
Sarah Shirck will expand agency’s portfolio of capabilities Yes& announced the appointment of Sarah Shirck as Senior Vice President of Organizational Growth…
Vince Sharps, EVP at VersaTech and Mindgrub, dies at 45
Vince Sharps, executive vice president of VersaTech and a former executive vice president of Baltimore-based Mindgrub, died on Sunday, September 24, at age…
Lounge Lizard opens office in Richmond
Lounge Lizard Worldwide Inc., announced its expansion to Richmond, Virginia, which, states a release, is part of its “commitment to offer more localized and…
Burkey Belser, the graphic designer who created the ubiquitous nutrition facts label, dies at 76
Burkey Belser, a graphic designer who created the ubiquitous nutrition facts label — a stark rectangle listing calories, fat, sodium and other content information — that…
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers.…
A name change for Harvey as Chapter 11 plays out
The Harvey Agency has announced its decision to rebrand itself after filing for Chapter 11 bankruptcy protection on June 30. In posts on social…
Baltimore updates: senior leadership appointments at imre; new hires at Warschawski and Sage Growth Partners
imre announced two key appointments to its senior leadership team. Machelle Henks is appointed Executive Vice President of Strategy and Shannon Moylan as Senior…
The seven habits of highly effective content strategists
To connect with audiences in crowded (and increasingly noisy) markets, professionals rely on strategic custom content By John Pulley, Yes& Being heard above…
D.C.-area agency updates: RedPeg Marketing, ROKK Solutions and The Alpine Group
RedPeg Marketing has joined Dawn, a portfolio of independent agencies that work together to serve clients. RedPeg was formed in 1995 and is led…
Where talent meets heart: Cade Martin’s creative journey with hair & makeup stylist Dean Krapf and friends
By Cade Martin Dean Krapf is a hair and makeup stylist, which is how we originally met. When you work with good people, they…
Amber Macdonald, former Special Assistant to President Biden and longtime chief speechwriter to First Lady Dr. Jill Biden, joins SKDK
SKDK announced that Amber Macdonald, former Special Assistant to President Biden and longtime chief speechwriter to First Lady Dr. Jill Biden, is joining the…
Unveiling the Creative and Data-Driven World of Tess Thompson: From Garlic to Email Development
By Response Labs Meet the newest member of the Response Labs team, Senior Email Developer Tess Thompson! Sourcing from 10 years of email development,…
Omnicom adds two D.C.-area firms
Republican consulting firm FP1 Strategies and its sister public affairs firm PLUS Communications have been acquired by the public relations arm of advertising behemoth…
