D.C. agency updates: ROKK Solutions, Crossroads Strategies and Raffetto Herman Strategic Communications
ROKK Solutions announced that Amanda Marsh is joining as Vice President of Digital and Paid Media. Marsh most recently served as the Senior Director of Brand & Corporate Partnerships at…
Kirsty Graham named CEO of Edelman’s U.S. operation
Kirsty Graham has been named CEO of Edelman’s U.S. operation, effective February 1. Graham, currently Global President of Edelman’s Practices and…
Ray Bularz joins Baltimore Creative Studio, a new (temporary) logo for Pugh & Tiller; news from CallTrackingMetrics, MPT and more
Ray Bularz has joined Baltimore magazine’s Baltimore Creative Studio as director, according to a LinkedIn announcement by Michael Teitelbaum, president of Baltimore magazine.…
Cade Martin captures the timeless “Faces of Cuba” through personal exploration
By Cade Martin I recently returned from a trip to Cuba that I made with Cuba Workshops. The primary goal of Cuba Workshops is…
Agital adds D.C.-based WDG
Digital marketing agency Agital, based in Burlington, MA, announced the acquisition of WDG (Web Development Group), a web development and digital experience company based…
Subject Matter+Kivvit Becomes Avōq, Names New Partners
Subject Matter+Kivvit has rebranded as Avoq and elevated 14 longtime practitioners to partner. The new name and reorganization follow the May 2023 merger…
Pum Lefebure, D.C.-based Design Army, quoted in Fast Company on what she and other design leaders wish they could redesign in 2024
When you see a major rebrand, there’s something you’re not seeing, states Fast Company, including “mountains of meetings; gratuitously annotated feedback from…
Charlie Brotman, who helped launch the public relations agency Brotman/Winter/Fried, turns 96
The man with a ringside seat for much of the last century of Washington history celebrates his 96th birthday at the end of 2023.…
Response Labs helps Blaze Pizza gain 15% sales lift powered by segmented offer strategy
By Response Labs Response Labs helped Blaze Pizza surpass a goal of incremental sales increase during the typically slow month of August. Blaze Pizza…
Navigating to success: Customer journey mapping in the digital age
By Juliana Spadaro, Response Labs In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey is paramount for success. As…
State of Wikipedia report for December 2023
By Josh Greene, The Mather Group This month’s Wikipedia Chaos Index sits at 49, a significant drop from last month. This is mostly…
Papa Johns adds The Martin Agency and Carat to reach goal to be best global pizza company
Papa Johns named Richmond-based The Martin Agency as its national creative agency of record and Carat U.S. as its national media agency…
Crosby adds award-winning Creative Director Alison Hammer
Award-winning creative director Alison Hammer has joined Crosby Marketing Communications as a Senior Vice President. Hammer will help lead Crosby creative teams in…
News from imre, Planit, MPT, Warschawski, Mindgrub and WBAL-TV
Imre announced the appointment of Scott Tucker as its first chief client officer. Tucker, in main photo, brings 30 years of agency experience to…
How to maintain high email open rates during the holiday season
By Juliana Spadaro, Response Labs The holiday season is a time when many brands compete for consumers’ attention, making it difficult for marketers to…
