Wikipedia’s reach seems “unstoppable” states new book
By Josh Greene, CEO of The Mather Group My newest book is out: Wikipedia for Business 2024: The Rules & Latest Developments that Businesses & Communicators Need to Know to…
We love a five-star review, but did you know online reviews matter for SEO?
By Red Thinking You know online reviews are critical to your business’ success, not just because they show prospects that customers are singing your…
D.C.-area agency updates: Spectrum acquires Continuum Clinical, Republican National Committee chief of staff Mike Reed to join Cornerstone and BGR Group announces promotions
Spectrum acquired Continuum Clinical, a global clinical trial recruitment and engagement solutions provider with a 30-year track record of elevating interest, increasing access…
Agital acquires Go Fish Digital
Burlington Mass-based Agital has acquired Go Fish Digital, a full-service digital marketing agency specializing in search engine optimization (SEO) with offices in…
“Best Crew” features wardrobe stylist Wilfree Vasquez
Capitol Communicator is featuring “Best Crew,” a profile series by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and director. The series…
Virginia’s leading independent higher education advocates launch PSA campaign highlighting affordability and accessibility
By Christopher K. Peace, President, Council of Independent Colleges in Virginia, Inc. In a historic move, the Virginia Foundation for Independent Colleges (VFIC), Commonwealth…
Betty&Smith, a strategic communications and advertising firm, rebrands as alignco
Betty&Smith, a strategic communications and advertising firm based in D.C., is now alignco. Founded in 2018, the firm and its clients,…
The Martin Agency names executive creative director Jerry Hoak its Chief Creative Officer
The Martin Agency announced that executive creative director Jerry Hoak has been named the agency’s next CCO. Danny Robinson will act as CEO/…
Danny Robinson promoted to CEO of The Martin Agency
Danny Robinson has been promoted to CEO of The Martin Agency. According to a release, he will be taking on the leadership responsibilities from…
A (Dr.) Bear Hug of Holiday Cheer with Children’s National Hospital
Award-winning photographer Cade Martin photographed the Children’s National Hospital holiday campaign. He told Capitol Communicator that hundreds of kids spent the holidays…
Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing
By Response Labs In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a…
WPP merging Hill & Knowlton and BCW to form “powerhouse” Burson
WPP is merging its two largest communications agencies, Hill & Knowlton and BCW, to form Burson. According to a release Burson will be “a…
Geoff Livingston named principal analyst and founder at CognitivePath, Sagefrog Marketing Group opens D.C. office and Banner Public Affairs adds Maranda Saling
Geoff Livingston and No Brainer podcast co-host Greg Verdino merged their firms into CognitivePath, a research and advisory firm serving enterprise marketing organizations.…
Maryland agency updates from PROFILES, C-360 Agency and Smart Connections PR; David Carberry releases “Stop Networking, Start Needworking”
Baltimore’s PROFILES is the PR firm is behind the recent wave of publicity promoting Pittsburgh-based sandwich business Primanti Bros. Restaurant and Bar’…
Navigating the maze of consumer data privacy in marketing
By Response Labs As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world…
