Photographer Cade Martin completes SPECtacular Showerspecs campaign
Award-winning photographer Cade Martin reports that Donna Spurrier, CEO at Richmond-based Spurrier Group, reached out to him, looking for someone to photograph a high-end Showerspecs print ad…
Crosby Wins Three Healthcare Marketing Awards
Crosby Marketing Communications has won three awards, including two Golds, in the 2023 Healthcare Advertising Awards. Now in its 40th year, the competition is…
Matt White, president and CEO of WHITE64, to exit the Tysons, VA, agency
Matt White, president and CEO of WHITE64, an agency based in Tysons, VA, announced on social media that it’s “hard to believe that…
Marketers can spend more than $400,000 to conduct an agency search and review
Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put into…
“AI means a rewriting of almost all customer interfaces,” states Stagwell CEO Mark Penn
Stagwell, a D.C.-based agency holding company, has completed all of its planned personnel staff reductions — most notably in its media operations — and…
New Agile Brand Guide helps marketers have more compelling real-time interactions with their customers
The latest book in its Agile Brand Guides series educates marketers on how to design, build and implement chat bots, conversational AI and live…
Crosby Named ‘Community Partner of the Year’ by Anne Arundel County Food Bank
In recognition of its support of local food insecurity relief efforts, Crosby Marketing Communications has been named the 2023 Community Partner of the Year…
International agency tells U.S. employees to return to office three days a week
More agencies are returning to in-person several days a week, if not the full week, reports Agency Spy. Publicis is the latest to…
Take it from Barbie: A Masterclass in Loyalty Marketing
By Juliana Spadaro, Response Labs Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now.…
Robb Lee to join Yes& as Senior Vice President, Integrated Services
Robb Lee is joining Yes& as Senior Vice President, Integrated Services. Lee will also serve on the Yes& Executive Team. Lee has…
Key data metrics to measure at each stage of the marketing funnel
By Juliana Spadaro, Response Labs In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize…
Crosby wins eight Telly Awards for TV and multimedia work
Crosby Marketing Communications has won eight awards in the 44th annual Telly Awards, which showcases the best work created within television and video. Chosen…
Agency changes name “in response to the January 6 insurrection”
January Third, a D.C.-based ad agency, has become This January. According to a release from the agency, the name change comes “in…
Why you should invest more in re-engagement marketing tactics
By Juliana Spadaro, Response Labs When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with…
Stefancik to Marine Trades Association of Maryland; News from MPT Foundation and imre
The Marine Trades Association of Maryland named John Stefancik as executive director. Stefancik began in the marine marketplace in January of 2000, working the…
