Crosby Promotes Four to Associate Vice President
To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown…
GKV Promoting Medicaid re-enrollment; Kapowza’s Kay Fenton joins C-360
GKV announced that it was selected to create a public service campaign promoting Medicaid re-enrollment in Maryland to encourage 1.7 million enrollees…
D.C.-Area agency updates: Qorvis, Infinite Global and Chrysalis Communications
Qorvis announced the relaunch of the global advisory and strategic communications agency’s brand. According to a release, the relaunch is “combining a 20-…
Six ways to prepare for a website redesign
By: Molly Mattessich, Managing Director, Project Delivery, Forum One Creating an excellent user experience requires a good chunk of up-front planning and research.…
Dow Jones launches agency roster review
Dow Jones, publisher of The Wall Street Journal, Barron’s, MarketWatch and more, is undertaking a full agency review across its consumer brands and…
Harvey partners with Coven Collective; New York’s agency1408 constantly asked “Why Baltimore of all cities?”
The Harvey Agency announced a partnership with strategy and creative start-up Coven Collective. Founded by Jessica Brown and Sarah Quackenbush, two Harvey leadership…
Cade Martin wins “Best of Show” at AAF DC’s 2023 American Advertising Awards
175 advertising professionals – an approximately 15 percent increase in attendance over last year – gathered at The Hamilton in D.C. on March 9 for…
Data Privacy Policy Updates (March 2023 Edition)
By Response Labs On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act…
Jeff Mascott, founder of Adfero, dies of pancreatic cancer at 48
Adfero, a full-service communications agency based in Washington, D.C., announced the passing of former Chief Executive Officer and founder Jeff Mascott. Mascott…
Are you rebrand ready?
By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift…
Gen Z, Queer, Black-led agency launches in DC
Words Normalize Behavior is launching in D.C. According to the website, the firm is a “Black and Queer-owned communications and strategic engagement…
Gallery 64 campaign by Design Army
Design Army‘s Gallery 64 campaign for Lowe breaks the mold for real estate branding by focusing on art rather than price or location.…
Keys to ad agency success, growth and survival
This article is dedicated to those who seek to establish, maintain and manage a successful advertising agency. By Ron Owens There are over 18,…
Simpli.fi acquires John Ferber’s Bidtellect; news from Greater Baltimore Committee, GKV and Warschawski
Digital advertising pioneer John Ferber, who with his brother Scott built and sold Baltimore-based Advertising.com to AOL in 2004 for nearly $500…
Data Investigations – Part 4: Turn It Off And On Again
by Christopher Kayser Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help…
