Evaluating your ad agency’s performance? Here’s how not to do it.
By Ron Owens As a long-time agency principal, marketing consultant and advocate of agency evaluation, I see both good news and bad news on the agency evaluation scene. The…
Virginia Tourism Corporation and The Martin Agency launch 2022 campaign
Virginia Tourism Corporation (VTC) and its agency of record, The Martin Agency, have launched its 2022 Flagship Campaign, “Virginia is for…,” an integrated paid…
Crosby Promotes Three Senior Executives
Crosby Marketing Communications has announced the promotion of three executives to support the company’s continuing rapid growth. As Executive Vice President of Operations,…
RP3 Agency adds Darryl Greene as director of production
Independent, full-service marketing agency RP3 has named four-time Emmy-award winning producer Darryl Greene as the agency’s director of production. Greene…
Nina Verghese joins APCO Worldwide as Campaigns and Advocacy Practice lead in D.C.
Nina Verghese—a communications veteran with more than a decade of experience in grassroots and grasstops campaign development, implementation and management—joined APCO Worldwide…
Martin Agency gives employees more time to disconnect
There are times during the year when it can feel like a stretch to get to the next long weekend, reports Marketing Brew. To…
Ashley Etienne, Deputy Assistant to President Biden, joins Powell Tate as Senior Counselor
Powell Tate, the public affairs unit of The Weber Shandwick Collective, added Ashley Etienne as senior counselor. Etienne, states a release from the agency,…
Storyfarm, MGH, Planit, GKV shine at AAF District 2 American Advertising Awards
The American Advertising Federation of Baltimore (AAFB)’s top winners from Baltimore’s 48th Annual American Advertising Awards show competed in the second tier…
Crosby Wins $2.9 Million USDA Contract to Help Protect U.S. from African Swine Fever
National Campaign to Raise Awareness of Deadly Disease Threatening Pork Industry Crosby Marketing Communications has won a $2.9 million, one-year contract with…
MDB helps Chevy Chase Trust stand out in financial advertising’s “sea of sameness”
In a new campaign from MDB Communications, Chevy Chase Trust’s Agency of Record, the turbulent world of financial investing, states a release, “is…
Maroon promotes Ukranian beer recipe; TBC’s Jess Brown to Harvey; W News; Devaney Awards; Chris Smith to Novak Birch
Maroon PR recently assisted founder Hugh Sisson and the Maryland-based Heavy Seas Brewery team on the launch of their limited edition “Red Eyes”…
Sourcebook: Client & Agency Search Metrics
If you haven’t created your Sourcebook profile, we thought we’d share 2,000 reasons why you should. Since we launched Capitol Communicator’…
Marketing Strategist Mysba Regis Joins Crosby as Associate Vice President
Seasoned marketing strategist Mysba Regis has joined Crosby Marketing Communications as an Associate Vice President. She will help shape innovative branding and communication campaigns…
Interview with Will Smallman of Fifteen4
As part of a new series called “Let’s Start with You” by Citybizlist, Jeff Davis, Maryland editor for Capitol Communicator recently interviewed Will…
Objectives of client/agency relationships
By Ron Owens When talking shop with fellow advertising agency principals, it is easy to see why so many clients find it difficult when…
