Brands Engaging Younger Customers at Deeper Level
More Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, “there are marked differences in their content viewing habits,…
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician
The Washington D.C.-based agency Design Army has established “a fabulously quirky history with the brand stretching back to the long-form ad,…
Facebook Advertisers Focus on Video
Facebook advertisers can’t seem to get enough video, reports Digital News Daily, which noted that in the third quarter of 2019, Nanigans‘ advertising…
The Big Three of Old School Marketing (Part 1)
By Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to…
OH, THAT’S GOOD: Thinking Outside the Cereal Box
By Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work…
Under Armour Trademark Lawsuit Claims Logo Was Copied
Under Armour filed a trademark infringement lawsuit accusing an athletic apparel brand called HOTSUIT of copying the Baltimore brand’s famous logo, according to…
The Martin Agency Releases Its First CarMax Campaign
The Martin Agency released its first campaign for CarMax, since it landed the Richmond-based account in April. Called “The Way It Should Be,…
Significant Number of Retailers Face Significant Risk of Bankruptcy, States Retail Dive
Since the summer of 2017, when retail bankruptcies were reaching Great Recession-era levels, Retail Dive has compiled lists of distressed retailers potentially at…
AARP and Getty Images Urge Agencies and Brands to Reject Stereotypes Associated with Aging
AARP, in collaboration with Getty Images, is urging agencies and brands to reject stereotypes associated with aging in media, reports MediaPost. The D.C.…
Monumental Sports & Entertainment Launches New Brand Campaign
Monumental Sports & Entertainment (MSE) launched a new brand campaign themed, “Raise the game. Be Monumental,” to raise awareness of the Monumental brand among…
“We Are Baltimore” Website Launched After President Trump’s Criticism of City
Baltimore boosters have launched “We Are Baltimore”, a website that, they say, will emphasize positive news about the city after President Donald Trump derided…
New Book, The Agile Consumer, By Greg Kihlström, Discusses Future of Brand-Consumer Relationship
By Greg Kihlström We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t…
The Washington Post Announces Zeus Insights to Reach Target-Specific Audiences
The Washington Post announced the development of Zeus Insights which, it stated, is a “new thematic targeting technology that leverages first party data and…
FTC Votes To Approve Roughly $5 Billion Settlement with Facebook Over Privacy Missteps
The Federal Trade Commission voted to approve a roughly $5 billion settlement with Facebook Inc. over a long-running probe into the tech giant’…
Ithaca College Wins AAF’s 2019 National Student Advertising Competition
Ithaca College was named the champion of American Advertising Federation (AAF)’s 2019 National Student Advertising Competition (NSAC) by this year’s corporate sponsor…
