PenFed Credit Union Rolls Out “Better Together” Integrated Marketing Campaign
PenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union…
Mitigating the Risks of Branding Through Social Media: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
What’s Ahead in 2020? Here’s What We Heard from Readers
Capitol Communicator is reaching out to readers to see if they have a crystal ball that can predict what’s ahead in 2020. We…
Facebook to Use VR Data to Target Ads
Facebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for…
WPP Closing D.C.-Based ISL
D.C.-based digital agency ISL, which also has an NYC office, is closing at the end of the year. Peter Corbett founded iStrategyLabs…
“Personalization” is ANA’s Marketing Word of the Year
Since 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.…
DDC Launches “Stay Local DC” Marketing Campaign
Destination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official…
Majority Of Ads That Failed Did So In First Second
The world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads…
Martin Agency Creates “First Christmas” Oreo Spot
Richmond-based The Martin Agency has created a holiday spot for Oreo that “centers around one of Santa’s elves who stops at a…
What’s Behind Facebook’s New Logo
Facebook has a new logo that is designed to subtly showcase changes underway at the company and its subsidiaries, reports CNN, which added that…
Octopus Interactive Raises $10.3 Million to Bring Interactive TV and Ad Experience into Uber and Lyft Rides
Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round…
Social Media Buzz Sends Popeyes to Top of Twitter’s Trending List
Popeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain’s chicken sandwich, two…
Baltimore-Based Under Armour to Ramp Up Marketing in 2020
It’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, “the sportswear giant announced…
Horror Halloween From GEICO
Happy #GEICOween! According to the Chevy Chase, MD, insurance company, “in honor of our new favorite time of year, we’re bringing back this…
Kevin Plank to Step Down as Under Armour CEO; Will Become “Brand Chief”
Under Armour’s chairman and CEO Kevin Plank will be stepping down from the position in January 2020, Under Armour officials announced. Plank, who…
