Are You Sitting on Your Marketing Assets?
By Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your project files that are collecting either…
Old Navy Signs with The Martin Agency
After seven years with Chandelier Creative, Old Navy is switching up its roster, reports AdAge, which added that the Gap Inc.-owned brand has…
3D or Photo: Which is Right for Your New Product Launch?
By Pieter Bickford, Marketing Executive, HighRock When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors…
Under Armour Adds a Chief Experience Officer
Under Armour, Inc. announces that Paul Fipps has been named Chief Experience Officer (CXO), a newly created position, reporting directly to President and Chief…
Merkle Launches Promotion and Loyalty Solutions Division
Merkle, technology-enabled, data-driven performance marketing agency, today announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership…
Sierra Nevada Brewing Company Adds Admirable Devil to 2020 Ad Duties
Sierra Nevada Brewing Co., has assigned advertising duties to Admirable Devil after a competitive pitch lead by the in-house marketing team. The Washington,…
The End of Mr. Peanut is the End of an Era
SPOILER ALERT: In an advertisement for Planters that will air during the upcoming Super Bowl, Mr. Peanut dies while saving actor Wesley Snipes and…
Research Predicts Americans to Consume 1.4 Billion Chicken Wings During Super Bowl LIV
The National Chicken Council (NCC), based in Washington, D.C., released its annual Chicken Wing Report, which states that Americans are expected to consume…
Marketer Engagements of Endorsers/Influencers: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
Measuring ROI: The Dance of Digital Marketing (Part 2)
By Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it.…
Brand Digital Publishing Compliance: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
Under Armour Launches Brand Campaign Focusing on Overcoming Adversity
Baltimore-based Under Armour unveiled a new brand campaign with a theme of overcoming adversity, debuting “The Only Way Is Through” during a summit…
Google to End Support for Third-Party Cookies, Often Added by Advertisers and Ad Networks
Google plans to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser within two years,…
CES Show Dazzles, but Networking and Receptions are Where Business Happens!
By Mike Smith, shown above, SVP of PR, Yes& In just the blink of an eye, the future is here. Artificial intelligence will…
MDB Announces Online Launch of “Roy Rogers’ General Store®”
MDB Communications announced the launch of the RoyRogersGeneralStore.com, an online store featuring a variety of merchandise boasting the legendary quick-service brand’s…
