Pandemic Fatigue Rising Finds Mindshare Survey
A new Mindshare survey examining how COVID-19 is affecting media consumption, consumer behaviors and more finds new evidence of “pandemic wear-out.” According to Mindshare, “After weeks of increasing…
Digital Ad Industry Facing Bleak Year
Google’s and Facebook’s advertising businesses, which have roughly tripled in combined size over the last five years, may be headed for a…
News Direct Launched, Designed to Bring “News and Content Distribution into the Digital Age”
News Direct, founded by former long-time Business Wire president Gregg Castano, is, states a release,”custom-built from the ground up to bring…
Facebook and LinkedIn Sued for Allegedly Violating Zoom Users’ Privacy by “Eavesdropping” on Video Conferences
Facebook and LinkedIn have been sued for allegedly violating Zoom users’ privacy by “eavesdropping” on their video conferences, reports Digital News Daily. The post…
Study Reveals Real-World Behavioral Impact of COVID-19 Across Industries
Resonate, a Reston, VA-based provider of A.I.-driven marketing data and intelligence, released the findings of a flash survey of 5,000…
Former Under Armour SVP Diane Pelkey Joins Chewy
Diane Pelkey, the former long-time SVP of communications at Under Armour, has been appointed head of communications and PR at online pet products…
Americans Focusing on Companies’ Behavior During COVID-19 Crisis
FTI Consulting, Inc., announced the results of a new U.S. national survey, titled Shifting Expectation, that finds Americans are attuned to how companies…
Tom Ford’s Steps for Looking Good on a Video Conference
The New York Times published the following four steps for looking good on a video conference that were provided to Mauren Dowd by Tom…
Edelman: “Brands Should Find Solutions Instead of Selling Passion or Image”
By Richard Edelman, CEO, Edelman Edelman has just conducted a 12-market study on the critical role brands are expected to play during the…
Admirable Devil Campaign Introduces Quantic to Drive MBA Enrollment After Rebrand
Since 2013, Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA…
What Consumers Think of Brands Right Now
By Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt…
“Open for Delivery” is Theme of New DoorDash Campaign by The Martin Agency
As the coronavirus outbreak continues to alter the world as we know it, Richmond area ad agencies are rolling out new work that’s…
An Inside Look at Creative
By Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is…
Marketing in the Time of COVID-19
By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-…
To Air or Not to Air?
By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers…
