How to Use Wikipedia to Communicate with Customers
If Wikipedia isn’t already a pillar of your marketing strategy, it should be. Why? For one, it almost always ranks in the top three on Google. For another, it’…
Starbucks Joins Growing List of Companies Cutting Social Media Ads
Starbucks is joining the “chorus of major brands” withdrawing ads from social networks to highlight complaints about online hate speech, reports Engadget. The coffee…
Google Updates Auto-Delete Privacy Policies
Google tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing…
Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19
Consumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-…
‘Eskimo Pie’ to be Renamed by End of Year
Dreyer’s Grand Ice Cream, which owns the ‘Eskimo Pie’ dessert, said it would be changing the product’s brand name and marketing. “We…
Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat to Review Branding
Following an announcement from Quaker Oats that it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben’s, Mrs.…
Quaker Oats to Remove Aunt Jemima Image from Packaging and Rename Brand
Quaker Oats will remove the controversial image of Aunt Jemima from its line of maple syrups, pancake mixes and other foods starting at the…
Direct Mail Is “Force Multiplier” for Multichannel Marketing
New research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated,…
COVID-19 Hurts TV Advertising but Helps Digital Platforms
Before the coronavirus pandemic, the TV networks were expecting a strong 2020, reports The New York Times, which added that the presidential election and…
People Remaining Loyal to Local During COVID-19
Despite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to…
Consumers Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to New Surveys
While many states and businesses are reopening, are consumers ready to come back? New data from consumer intelligence firm Resonate, a provider of A.…
LinkedIn Adds Two Features
With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best…
Martin Agency Produces “Reverse Postcard” Campaign for Virginia Tourism Corp
The Martin Agency launched a campaign for Virginia Tourism Corp that includes a video filled with “reverse postcard”-style images of state tourism destinations,…
Nine Ways To Improve Your Video Conferencing
By Ken Nahigian As social distancing has forced a shift in communications practices, one such practice is the explosion in the use of video…
RaffertyWeiss Media Teams with August, Lang & Husak for Spot for the Washington Area New Automobile Dealers Association
Bethesda, MD-based production company RaffertyWeiss Media produced and edited a 30-second TV spot titled “Essential” with August, Lang & Husak for the…
