Consumers Worldwide Tired of Brands’ “Empty Promises,” Finds New Study
A new study finds “ample evidence of growing cynicism among consumers toward brands, including that 71% of people worldwide have grown tired of brands’ “empty promises.” In the U.S.…
Higher Logic Acquires Vanilla to Expand Engagement Solutions for Customers
Together the two will serve the global association and corporate markets with unmatched community solutions. Higher Logic, the industry-leading engagement platform, announced its…
Destination DC and Events DC Issue Advertising RFP to Increase Tourism
Destination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District’s official convention and sports authority, have issued…
Fuel for Thought: With All The Uncertainty, One Strategy Is Clear — Think Local
By Dan Sweet, RP3 Agency Former U.S. Speaker of the House and legendary politician Tip O’Neill was fond of saying, “all politics…
Survey Offers Consumer Insights Regarding Ad Placements
Approximately one of three web users say companies shouldn’t advertise next to news articles about COVID-19 deaths, as well as articles about…
RP3 Agency Produces Holiday and Winter TV Spots for Giant Food
RP3 Agency has produced holiday and winter TV spots for Giant Food. According to the Bethesda-based agency, the spots are “the latest iteration…
Finding Spokespeople Interested in Collaboration as well as Compensation is Key to Social Media Success, Nate Houghteling, Co-Founder and Executive Producer at Portal A, to Tell MAC Summit, October 22-23
One of the keys to successfully motivating those on social media is to find a spokesperson that is interested in collaboration as well as…
Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story
Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more…
Maryland News: MM+M Awards for imre; Pugh & Tiller Tops Daily Record Rankings; Promotion and Hire at Warschawski
Medical Marketing + Media (MM+M), a source of news, analysis and trends in pharmaceutical and healthcare marketing, announced Baltimore-based imre as Midsize Healthcare…
Uncle Ben’s Becomes Ben’s Original
Uncle Ben’s has become Ben’s Original. According to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand’s name,…
WFT Launches “No Name but TEAM” Ad Campaign
The Washington Football Team has launched a fan-focused ad campaign titled “No Name but TEAM” that will “highlight the organization’s full roster,…
Study Finds Americans Believe Brands and Corporations Should Speak Out on Polarizing Issues Surrounding Protests
Months into nationwide protests over racial injustice, states MediaPost, “a majority of American consumers continue to believe that brands should speak out publicly about…
Maryland Governor Hogan Announces Gradual Reopenings for Movie Theaters, Live Entertainment Venues, and Retail and Religious Facilities
Maryland Governor Larry Hogan announced that, based on the state’s improving health metrics, Maryland will begin to move into Stage Three of ‘Maryland…
Producing Videos During a Pandemic: Working Safely and Working Small, but Still Having a Big Impact
By Cade Martin Our need to communicate important things doesn’t disappear in a pandemic. With sustained attention to safety protocols we created this…
The Commercial “Baseball, Hot Dogs, Apple Pie and Chevrolet” Must Not Resonate Any Longer
Jeep, Amazon, Walmart, American Express, MSNBC, Clorox and Netflix lead the list of the top-50 most patriotic brands, according to an annual survey,…
