Choice Hotels, Rockville, MD, Launches “Our Business is You” Campaign
Choice Hotels, Rockville, MD, is launching a new nationwide, multi-media campaign, “Our Business is You,” that, states Choice Hotels, “leverages the consumer truth that “business” can be defined broadly—…
Roy Rogers® Restaurants Selects MDB Communications as Agency of Record
Roy Rogers® Restaurants selected MDB Communications as its agency of record. MDB will provide account planning and strategy, creative services and media planning for…
YouTube Ads Getting Longer
YouTube is one of the pioneers of the six-second ad format, launching the six-second “bumper” ad in 2016, reports Digital News Daily,…
Admirable Devil Hooks Orvis and a Category with Latest Work
Open up the latest issue of The Drake magazine or visit the popular online fly fishing blog, Moldy Chum, both irreverent bibles for trout…
Consumers Leave Brands on Social in Part Because of Irrelevant Content and Ads
Half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained,…
Facebook Launches Birthday Stories, Perhaps the “Ultimate Bit of Targeted Advertising”
Facebook really wants people to keep wishing each other a happy birthday on the social network, reports CNN, so it’s launching Birthday Stories…
Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers
By Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. Fortunately for those…
RMR Helps House Buyers of America Hit the Mark with Direct Response TV Campaign
RMR & Associates, Inc. (RMR) announced that the direct response TV advertising campaign it planned and implemented for its client, House Buyers of America,…
Cravety Announces Futurefy Marketing Series on Customer and Employee Experience
Brand and culture design agency Cravety announced the creation of Futurefy Marketing, a series of one-day learning labs for creative professionals to learn…
The Martin Agency Re-Airs 10 of its Best Commercials for Chevy Chase-Based GEICO
Few brands can look back over a quarter-century and find a treasure trove of memorable advertising, reports The Martin Agency in Richmond, which…
“Who Are You Again?”
By Robyn Sachs Imagine that you are shopping – it doesn’t matter whether you’re grocery shopping or preparing to buy large, high-tech…
Cade Martin Photographs Campaign for Shaw Floors
Cade Martin, the award-winning photographer behind Capitol Communicator’s Up Close and Personal profiles, photographed a campaign for Shaw Floors at Barnsley Gardens…
Mars Updates Brand Identity and is “Slowly Emerging from its Candy Shell”
Mention Mars Inc. to your average consumer and they might know the company makes popular candies like M&Ms and Starburst, reports Adweek,…
Chevy Chase Trust Selects MDB Communications as Agency of Record
Chevy Chase Trust, nationally ranked by Forbes as a Top Wealth Manager, selected MDB Communications as Agency of Record to develop and launch a…
PenFed Credit Union Launches Digital Division Led by Andrea McCarren
PenFed Credit Union in Tysons, VA, has launched a digital division dedicated to highlighting stories of inspiration, resilience and service. PenFed is the nation’…
