Study Finds Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions
A study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving consumer actions, and in brand scores, reports MediaPost,…
Volkswagen of America Finalizes “U.S. Agency Powerhouse Team”
Volkswagen of America, based in Herndon, VA, announced “it has finalized the makeup of its U.S. agency powerhouse team built with holding group…
MilkPEP Launches BUILT WITH CHOCOLATE MILK Campaign Featuring Al Horford of Boston Celtics
The Milk Processor Education Program (MilkPEP), based in Washington, D.C., launched a national bilingual BUILT WITH CHOCOLATE MILK TV and digital campaign featuring…
WHITE64 Releases Spot Featuring Mixed Race, Same-Sex Couple as Part of CFP Board Public Awareness Campaign
WHITE64 released a spot for the CFP Board (Certified Financial Planner Board of Standards). The spot, which premiered Feb. 11, is the latest execution…
Cade Martin Works with Barber Martin on Virginia Lottery Holiday Campaign
Cade Martin, the award-winning photographer behind Capitol Communicator’s “Up Close and Personal” profiles, worked on a holiday campaign with Barber Martin Agency…
D.C. Metro System Running Audio Ads on Buses, and Metro Rail Riders May Hear Them in the Future
With the D.C.-area Metro system needing to generate more money, the agency has begun playing ads on buses, reports The Washington Post,…
Producing Content Marketing That People Value
Producing content that people value requires businesses to understand their customers’ content preferences and concerns. These differ according to customers’ intent, demographic indicators such…
iPhone May Be Branded As Premium Digital Wallet
Despite competition from Google, Samsung, PayPal, Venmo, Square, Stripe and other wallet providers, one research analyst expects Apple to benefit greatly from this growth…
Facebook and National Urban League Join to Help Small-Business Owners Understand Online Tools
Facebook is working with the National Urban League to bring training programs to several major cities, including D.C., to help small-business owners…
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger
DC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by…
Washington Nationals Name VIVA Creative as Agency of Record
VIVA Creative, based in Rockville, Md, announced they are the new Agency of Record for the Washington Nationals™. According to a release, the agency…
Papa John’s Faces “PR Crisis”, States MediaPost’s Marketing Daily
“From a PR standpoint, you would think it couldn’t get much worse than having to publicly ask neo-Nazis not to buy your…
Disrupting Your Next Conference or Meeting Event – Before Someone Else Does
By Bob Mitchell With the increased proliferation and pervasiveness of messages and content across multiple platforms, the power, impact and influence of live events…
Scientific Anglers Proves Real Nerds Get All the Fish With Campaign Produced by Admirable Devil
Scientific Anglers, Midland, MI, launched its latest fly line AMPLITUDE SMOOTH with AST PLUS technology. In a campaign to introduce the lines, Scientific Anglers…
#SeeHer Campaign: P&G Launches Initiatives to Boost Women in Advertising
Pointing to a Association of National Advertisers #SeeHer study that found that women and girls are inaccurately or negatively portrayed in 29% of ads…
