Chevy Chase ad agency closes after nearly 34 years
August Lang & Husak Inc., a Chevy Chase advertising agency, has closed after nearly 34 years, reports Washington Business Journal. Principal and CEO Michael August, above, told WBJ that the…
AI Search follows the language of public relations
By Jeffrey Davis, APR For decades, we’ve watched SEO consultants game Google’s algorithms with keyword stuffing, link farms and technical wizardry. The…
Top 6 trends for nonprofit PSA success
By Steve Edelman, Connect360, and Kelly Poe, Yes& The key to running a successful Public Service Announcement campaign is knowing how to convince…
Project C releases list of top-50 creator-model journalists
Project C released its list of top-50 creator-model journalists, which is described as “a groundbreaking list celebrating influential independent journalists working today.…
Job Security: “There is no such thing”
The subject of job security, or lack of it, was the focus of an article I found recently while cleaning out some old files.…
Target B2B pitches to “hidden buyers” states Edelman report
B2B marketers need to scratch a little below the surface when they are trying to maximize the effectiv- can often be key to the…
More than 100,000 podcasts launched in first half of 2025
The number of active podcasts has more than doubled the rate of all last year, as mid-year data from Listen Notes shows 533,…
Business Transformation Pitch with the CX Goalkeeper joining The Agile Brand podcast network
From the creators of the award-winning The Agile Brand with Greg Kihlström podcast, comes a new show that goes beyond theory. It brings…
State of Wikipedia report for July 2025
The Chaos Index sits at 62 for the month of July, down ever-so-slightly (2 points) from June. After peaking this spring at…
Institute for Crisis Management releases 35th Annual Crisis Report
Crisis news story statistics returned to pre-pandemic-like results. The Institute for Crisis Management® (ICM) tallied 1,134,388 crisis news stories in…
Most major news websites had year-on-year traffic drop in May
Only 15 out of the top-50 news websites in the US grew traffic year-on-year in May, according to the latest data…
“There has been massive growth in the use of podcasts as an advertising tool,” finds survey
Attitudes about podcast advertising have changed significantly since 2015 finds a survey of marketers and media agencies. According to Inside Radio, the most recent…
Ogilvy cuts workforce as it moves to modernize its business model
WPP’s global creative agency Ogilvy is cutting about five percent of its workforce, or roughly 700 jobs, as it embarks on a strategic…
YouTube, Substack, TikTok and others spearheading a generation of new voices and influencers
Six months ago, reports the Associated Press, Jennifer Rubin had no idea whether she’d make it in a new media world. She just…
As a PR or Public Affairs writer, here’s how you change people’s minds: Think cognitive dissonance
By Don Bates Most people dislike changing their beliefs because it often makes them uncomfortable, embarrassed, guilty or conflicted. So, they resist or refuse…
