Time spent by adult users on social networks should peak this year, predicts new report
Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year,…
State of Wikipedia report for June 2025
The Wikipedia Chaos Index stands at 64, down about 9% for the month of June.There was a noticeable increase in declined drafts this…
The Agile Brand Guide®: E-Commerce offers practical strategies from leading industry experts
The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announced the launch of its latest…
A marketing consultant book by Jon Barnes; news from Warschawski and Sage Growth Partners
Jon Barnes has published “How to Become a Marketing Consultant,” a guide for mid to senior-level marketing professionals considering independent consulting work. The…
Political analyst Chuck Todd to keynote at Mid-Atlantic MarCom Summit
Chuck Todd, political analyst and host of The ChuckToddCast, will participate in an exclusive fireside chat with Sara Fischer, senior media reporter at Axios…
Highest “trust” in news sources is The Weather Channel, finds new poll
A new survey shows the highest “trust” in news sources is with The Weather Channel (TWC), BBC, PBS, Forbes, and ESPN, according to a…
Wikipedia faces new attacks from conservative critics, states E&P
Wikipedia, long heralded as the world’s largest online encyclopedia, is facing “a steady stream of attacks from right-leaning figures and institutions who…
WaPo offers voluntary buyouts to some employees as it works toward “reimagining the newsroom”
The Washington Post will offer voluntary buyouts to employees who have been at the paper for 10 years or more, reports TheWrap. An internal…
YouTube “dominates” April Nielsens, gains 29% year-over-year, states report
YouTube continued to see stronger results compared to other media companies in TV viewing share — 12.4%, up from 29% from a year ago…
Insight: Should Chief Marketing Officer title be retired?
The chief marketer’s role has evolved, and the scope of the marketing function can be unclear, states a post in the Harvard Business…
Only 3% of people over 50 feel “seen” in ads, finds new survey
Older adults hold a disproportionate majority of wealth in the U.S., but brands are failing to reflect their spending power in their advertising…
State of Wikipedia report for May 2025
The Wikipedia Chaos Index stands at 70 for this month; a 10% reduction from April, but still remaining at very high levels heading into…
Audio consumption among adults 18+ during Q1 2025 averaged 3 hours and 45 minutes of daily listening, states Nielsen report
Nielsen’s just-released quarterly audio report for January-March 2025, states Inside Radio, shows that within the ad-supported audio universe for adults…
85% of pre-COVID commuters back in office, states new survey
The work-at-home era is in the rearview mirror for most American workers who were commuting prior to the pandemic, according to an…
Sign of the times: QVC moving beyond TV “to find growth”
In a sign of the times for cable TV, the legacy home shopping brand QVC Group says that it is laying off approximately 900…
