Report reveals D.C. insiders “universal reliance on LinkedIn”
LinkedIn emerges as the only shared platform, while trust shifts from institutions to individuals Avoq released findings from its 2025 Policy Insiders’ Media Habits Report, revealing a rapidly evolving media…
TV PSAs Break Records Despite 2024 Election
The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect360 for over a decade and reported that in 2024…
Maryland and Virginia are two of the most social media-obsessed states, states new study
Maryland and Virginia were named as two of the most social media-obsessed states in a study, reports FOX 5 DC. According to the…
Teens wary of social media’s impact on their peers, states new report
A new Pew Research Center report finds teens are growing more wary of social media’s impact on their peers. According to the report,…
Court rules Google has illegal monopoly in ad sales
A federal court in Alexandria, Virginia, ruled that Google’s advertising technology unit is an illegal monopoly, in the second of two Justice Department…
Advertisers “paralyzed” by tariffs, states NY Times post
Tariffs mean uncertainty for agencies and their clients. According to the New York Times: Should a retailer commit to holiday television commercials for toys…
Time spent with media to fall “precipitously” in 2025
The good news is consumer time spent with media continues to rise, but the bad news, states MediaDailyNews, is the share of time it…
State of Wikipedia report for April 2025
This month’s Chaos Index sits at 77, a 17% increase from March. This increase comes primarily from a significant increase in conflict of…
America’s largest newspaper chain to stop publishing demographic and diversity data about its workforce
America’s largest newspaper chain, Gannett, will no longer publish demographic and diversity data about its workforce, and has revamped its corporate site to…
Understanding the value Public Service Announcements deliver
Thousands of television Public Service Announcements air daily, free, by stations across the country, generating interest and revenue to the nonprofit organizations that produced…
Smithbucklin Research highlights trends driving association membership—and what’s keeping potential members from joining
In a new report titled “Unlocking Value for Members: Perceptions and the Evolving Role of Associations,” Smithbucklin reveals that associations continue to be essential…
Customer-centric strategy is more than just personalization
The concept of a customer-centric strategy has evolved beyond traditional personalization, embracing advanced technologies and a deeper understanding of customer relationships. While personalization—…
The language of television advertising and PSAs
Every industry has its own language. That’s true for broadcast advertising in general and for public service announcements more specifically. Learning to speak…
From Mad Men to Tech Stacks
By Rob Whittle, a longtime D.C.-area advertising executive who sold his venerable firm, Williams Whittle, to Yes& and is retiring after…
LinkedIn now top social platform for professional networking, thought leadership and brand engagement, states session by PRSA-NCC and Vanguard Communications
By James Minichello When was the last time you logged into LinkedIn—not just to update your resume, but to engage with your network?…
