Super Bowl LVIII ad touchdowns & fumbles
By Anthony Romano, RP3 Another Super Bowl filled with glitz, glamor, and waves of creative (or not so creative) ads is in the books, and just like with the big…
Wikipedia’s reach seems “unstoppable” states new book
By Josh Greene, CEO of The Mather Group My newest book is out: Wikipedia for Business 2024: The Rules & Latest Developments that Businesses…
Higher Logic releases 2023 Association Email Benchmark Report
Higher Logic, the industry-leading, human-focused engagement platform, announces the release of its 2023 Higher Logic Thrive Association Email Benchmark Report. The annual…
We love a five-star review, but did you know online reviews matter for SEO?
By Red Thinking You know online reviews are critical to your business’ success, not just because they show prospects that customers are singing your…
Do people still watch TV?
By Steve Edelman, President, Connect360 The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear…
Most top-rated podcasts bring on guests, states new report from Pew Research Center
Pew Research Center has a new report analyzing guests featured on top-ranked podcasts. The study finds that most top-ranked podcasts in 2022…
AI may “completely” automate online advertising
Google released major updates to its advertising services supported by artificial intelligence (AI) that the company says can adapt to shifting consumer behaviors. reports…
What does the “jolting” WPP news mean for communicators
By Phil Rabin WPP’s “jolting” news that it plans to merge BCW and Hill & Knowlton into a $1 billion megafirm called Burson…
In-kind donations: Nothing is better than free
Unique benefits of donations for nonprofits include free in-kind advertising By Steve Edelman, President, Connect360 If you’re at a nonprofit, you may…
Social media becoming a dominant news source for Americans
Social media is rapidly becoming a dominant news source for American consumers, according to The U.S. Media Morph: 2024 Trend Report, a study…
Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing
By Response Labs In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a…
New Release in Public Relations: 2024’s Wikipedia, AI & SEO Book
Josh Greene, CEO of The Mather Group, LLC released a new book, Wikipedia for 2024: The Rules & Latest Developments that Businesses & Communicators…
Print magazines “prospered” in 2023, reports Publishers Daily
Print magazines “prospered” In 2023, headlines a post on Publishers Daily. The post adds that print media consumption rose in 2023 and this trend…
Navigating the maze of consumer data privacy in marketing
By Response Labs As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world…
Getting the most from your PSA campaign in an election year
By Steve Edelman, Partner and President of Connect360. Nonprofits with vital messages to share need to start planning now to ensure their messages rise…
