New book by Greg Kihlström discusses follow-through on key priorities as the competitive differentiator between leading and lagging businesses
A new book by Greg Kihlström discusses follow-through on key priorities as the competitive differentiator between leading and lagging businesses What do our words truly mean, whether they are…
Revolutionizing customer engagement: The power of AI-driven marketing automation
By Response Labs In the fast-paced realm of digital marketing, staying ahead requires not only innovation but also strategic integration of advanced technologies.…
State of Wikipedia report for January 2024
By The Mather Group January’s Chaos Metric sits at 48, a single point down (or three percent) from December. This is normal, as…
Predict, Prepare, Propel: – Creating Marketing Success in 2024
By Beth Wallace, President, TorchLight Marketing Navigate the new year with precision and power by embracing these six industry changes. Whether the past year…
Pum Lefebure, D.C.-based Design Army, quoted in Fast Company on what she and other design leaders wish they could redesign in 2024
When you see a major rebrand, there’s something you’re not seeing, states Fast Company, including “mountains of meetings; gratuitously annotated feedback from…
Navigating tomorrow: Six predicted trends in CRM marketing for 2024
By Response Labs In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity.…
How to get a Public Service Announcement on TV
Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get…
As X loses monthly users, LinkedIn ad prices increase as much as 30%
X, formerly known as Twitter, has lost over 71% of its value since April 2022, when Elon Musk bought the microblogging app, according to…
2023 has been “bloodbath” for media, states Poynter
Though layoffs in journalism are nothing new, the end of 2022 suggested that the media industry was headed for tough times, reports Poynter, As…
Response Labs helps Blaze Pizza gain 15% sales lift powered by segmented offer strategy
By Response Labs Response Labs helped Blaze Pizza surpass a goal of incremental sales increase during the typically slow month of August. Blaze Pizza…
What’s ahead in 2024? Our forecast is the winds of change will continue into the new year and beyond
While it’s appropriate at this time of year to project trends we see in 2024, the reality is that the fundamental trend we…
State of Wikipedia report for December 2023
By Josh Greene, The Mather Group This month’s Wikipedia Chaos Index sits at 49, a significant drop from last month. This is mostly…
New edition of best-selling customer journey orchestration guide gives expanded insights from industry leaders
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and…
“AI” named ANA’s marketing word of 2023
“AI” is the ANA’s Marketing Word of the Year for 2023, the winner in a landslide vote among 271 ANA members. Since 2014,…
How to maintain high email open rates during the holiday season
By Juliana Spadaro, Response Labs The holiday season is a time when many brands compete for consumers’ attention, making it difficult for marketers to…
