Growing number of workers feel they have too many meetings to take a lunch break
Lunchtime arrives and your stomach starts to grumble. It’s halfway through the work day, and probably the perfect time to take a lunch break to carry you through the…
New Merkle Report Predicts Seismic Shifts for B2B by 2030
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released its new report, B2B Futures: The View From 2030.…
Videoconferencing should be a complement to face-to-face interaction, not a substitute to it
Does a videoconference leave you drained and listless? If so, states The Washington Post, you’re not the only one: According to The Post,…
Seasoned communicators hold the promise of making “a substantial impact in the boardroom,” writes Cary Hatch in the Washington Business Journal
Against a backdrop of “challenges and mandates, seasoned communicators hold the promise of making a substantial impact in the boardroom, despite currently occupying only…
The power of customer segmentation and targeting during Black Friday
By Response Labs In the dynamic landscape of digital marketing, one strategy stands out as a true game-changer: customer segmentation and targeting through…
State of Wikipedia report for November 2023
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is…
New Agile Brand Guide helps marketers create more effective content at scale with Generative AI
By Greg Kihlström The latest book in its Agile Brand Guides series educates marketers on how to create text, image, and video content using…
Five marketing data visualization best practices to supercharge your reporting
By Response Labs Marketing data visualization is the process of using visual representations to communicate marketing data and insights. It can be used to…
Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation
By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is…
Study finds decline in interest in news
There has been a decreasing appetite for closely following events of the day, according to a a Pew Research study, reports Broadcasting+Cable. Pew…
BIA projects $175.6 billion in 2024 local advertising marketplace spending strengthened by political season
In its newly released 2024 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, Va, estimates revenues across all media in the U.S.…
Lead with intention and integrity in challenging times, WWPR speakers advise
By Debra Silimeo All of us are challenged in some way by world events, rampant misinformation and how to work with AI; and, for…
X losing users quickly shows third-party data
As Elon Musk and Linda Yaccarino test new ways to bring revenue to X, formerly Twitter, third-party data show the social media platform…
Programmatic advertising in omnichannel marketing
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline.…
Challenges facing marketing execs, including AI, leaves them pessimistic about the future
Top marketing executives are growing increasingly cynical about their own roles, as well as the overall direction of their marketing organizations, according to findings…
