Survey shows significant staff burnout in TV news’ ranks
While the TV news industry focuses on declines in advertising and audience erosion, there’s a crisis inside the newsroom that’s threatening the whole system, states a post on…
Facebook remains leading social media platform for small businesses, finds new survey
Verizon has released the findings of its fourth annual State of Small Business Survey. Conducted by business intelligence company Morning Consult, the study shows…
State of Wikipedia report for October 2023
By Josh Greene, The Mather Group October’s Wikipedia Chaos Index sits at 59, one point higher than September’s Index – typical of early…
Some niche cable networks may be “on the ropes,” states Television News Daily
The transition to streaming may see the end of some niche cable networks, reports Television News Daily. According to the post, the biggest threat…
New Agile Brand Guide provides framework for marketers to utilize KPIs and metrics for improved results
By Greg Kihlström The Agile Brand released the latest book in its Agile Brand Guides series to educate marketers on how to utilize a…
Fenton Communications releases “People & Identity Style Guide”
Fenton Communications released a “People & Identity Style Guide” that “explores language connected to how people identify and examines how their identities are shaped…
“Co-listening” makes podcasts part of a morning ritual
The number of Americans that have listened to a podcast has increased by 45% during the past five years, and more than doubled in…
Perfect your email signup form with these best practices
By Tim Hart, Response Labs Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-…
Leading trade groups define “Made for Advertising” websites
A consortium of marketing and advertising trade organizations have released a detailed definition of so-called “Made for Advertising” websites that the ANA said…
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers.…
Press release distribution services company offers tips on producing successful press releases
Successful press releases feature a newsworthy angle and the proper format, says Newswire, a press release distribution services company. To achieve the latter, the…
Disconnect between consumers and marketers makes for major marketing misses
The disconnect between how consumers and marketers see things has produced some major marketing misses recently, states Inside Radio. Now a new study conducted…
The seven habits of highly effective content strategists
To connect with audiences in crowded (and increasingly noisy) markets, professionals rely on strategic custom content By John Pulley, Yes& Being heard above…
September Wikipedia Chaos Index
By Josh Greene, The Mather Group The Chaos Index is our proprietary metric for measuring turbulence throughout Wikipedia and tracking the community’s current…
New podcast from The Agile Brand discusses factors driving business innovation
The Innovation Economy launches with three distinct looks at the future of work From the creators of the award-winning The Agile Brand with…
