New podcast from The Agile Brand discusses factors driving business innovation
The Innovation Economy launches with three distinct looks at the future of work From the creators of the award-winning The Agile Brand with Greg Kihlström podcast, now in its…
Tubi, Fox’s free ad-supported streaming service, tops 74 million monthly active users
Tubi, Fox’s free ad-supported streaming service, said it has topped 74 million monthly active users, reports Broadcasting+Cable. Viewers logged nearly 4…
“Now is the time for marketers to build brand awareness,” states AdRoll
AdRoll released the Q3 2023 edition of its State of Digital Marketing Report, a comprehensive summary providing invaluable insights into the changing digital marketing…
Agency CEO shares benefits of turning 50, including “I am just getting started”
By Maurisa Potts, Founder and CEO of Alexandria, VA,-based Spotted MP Recently I celebrated my 50th birthday. Fifty years is a long time,…
AI having impact on podcasts
Artificial intelligence is having an impact on how podcast creators produce their shows according to a survey of independent producers, reports Inside Radio. The…
State of Wikipedia report for August 2023
By Josh Greene, CEO, The Mather Group This month’s Wikipedia Chaos Index score is 66 – the same as last month’s, but for…
Marketers can spend more than $400,000 to conduct an agency search and review
Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put into…
“AI means a rewriting of almost all customer interfaces,” states Stagwell CEO Mark Penn
Stagwell, a D.C.-based agency holding company, has completed all of its planned personnel staff reductions — most notably in its media operations — and…
New Agile Brand Guide helps marketers have more compelling real-time interactions with their customers
The latest book in its Agile Brand Guides series educates marketers on how to design, build and implement chat bots, conversational AI and live…
Take it from Barbie: A Masterclass in Loyalty Marketing
By Juliana Spadaro, Response Labs Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now.…
AI for Marketers: The Hype and Reality of Generative AI
By Greg Kihlström Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT…
Ad Net Zero US triples supporter base in first six months
Ad Net Zero US has reached a number of significant milestones in its first six months, including a 3X increase in supporters. In the…
WaPo releases workforce demographics data
“The Washington Post is an organization that values and is committed to building a stronger culture of diversity and equity, where current and future…
Key data metrics to measure at each stage of the marketing funnel
By Juliana Spadaro, Response Labs In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize…
Muck Rack releases its 2023 State of PR and Journalism Salaries report
The typical salary for PR professionals is approximately $85,000, states a new Muck Rack report, while journalists usually earn between $40,000 and…
