25 Criteria to Review Before Writing for PR Purposes
By Don Bates, APR, Fellow PRSA, PRSA-NCC Writing Workshop Instructor Before you write anything for professional public relations purposes, you need to review 25 accepted criteria, below, to ensure…
In Praise of Silence
In general, technology is a good thing. However, it has not only accelerated the pace of our lives, but made our lives noisier and…
Cade Martin Photographs Campaign for Shaw Floors
Cade Martin, the award-winning photographer behind Capitol Communicator’s Up Close and Personal profiles, photographed a campaign for Shaw Floors at Barnsley Gardens…
“Road to Wizdom” Showcases People 50-Plus Years of Age Challenging Outdated Beliefs
The Washington Wizards’ Wizdom Dance Team, comprised of people 50-plus years of age, is AARP Studios’ latest original YouTube series Road to Wizdom.…
Marketing Takeaways from SXSW2019
By Lisa Nirell Every year, Austin, Texas, hosts South by Southwest (SXSW), a confab of epic proportions and people. The event ran from March…
Regional Reporters Based in D.C. are an “Imperiled Breed”
Regional reporters who are based in Washington, D.C., and who serve as watchdogs on local congressional delegations and who pay close attention to…
New Podcast, The Agile World, by Greg Kihlström Discusses the Evolving Brand-Consumer Relationship
Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will…
Facebook’s Reputation Drops Due to “Never-Ending Parade of Privacy Mishaps”
Facebook’s “never-ending parade of privacy mishaps is severely damaging its brand”, new research suggests., reports Digital News Daily, which added that from…
Brands Should “Leverage their Data and Cater to their Customers’ Interests”
Many brands dedicate entire teams to their newsletter strategies, reports AdWeek, which added that with so many brands in the email marketing mix, “some…
Generation Z About to “Blow Up” Marketing Organizations
Millennials often get a bad rap for killing off conventional products like fabric softener and mayonnaise, but their successors, Gen Z, are about to…
Lost Business Secrets Millennials Need to Know
By Robyn M. Sachs This is the second part of the article with advice for millennials on succeeding in today’s business environment. (Each…
Owning vs. Access
We have come to a time in history when there is a growing preference not to acquire things, but simply to have access to…
Study Shows Disconnect in Diversity Efforts in Advertising and Marketing
Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and…
Facebook Study by quintly Analyzes 105 Million Posts
quintly, a web-based social media analytics tool that helps users track and benchmark their social media performance, released a study that analyzed 105…
Faster Site Speed, Better Ranking
By Josh Greene Site speed and performance are ranking factors for search engines. A quick-to-load website gives you a double-edged competitive…
