Super Bowl Ads “Sidestepped Anything that Might Offend”
Pepsi should have chosen a different slogan for its ads during this year’s Super Bowl, states NPR, which added that he company’s slogan “was “More than okay.” Well,…
Super Bowl Ads Aimed Increasingly at Women
Super Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political…
Research Finds Digital Ads Work and Can Increase Voter Turnout Among Millennials in Municipal Elections
While millions of dollars are spent every day on digital advertising, no research has found these ads actually work — until now, states EurekAlert!, which…
Facebook and Google Face Heat on Media Layoffs, Reports The Hill
Critics are targeting Facebook and Google after a week of high-profile layoffs in the media industry, pointing to their dominance over internet ads…
Lost Business Secrets Millennials Need to Know
Much has been written about how to work with millennials: what they want from their jobs, how they differ from previous generations, how to…
Massive Layoffs Hit News Organizations: What/Who’s Next?
More wrenching pain is being felt in the media world as more than a thousand in the media industry are getting cut as part…
Survey Finds 30 Percent of Social Media Users Interact on Social Media at Least 10 Times Per Day
Thirty percent of social media users interact on social media at least 10 times per day by either liking, sharing or posting content, according…
Yes, Virginia, there is good in all of us!
By Matt Smith Hello and welcome to my first column in which I praise and promote good work being created by the good people…
D.C.-Based Clyde Group Shares Nine 2019 Trends
Clyde Group, based in Washington, D.C, shared the following nine communications and public affairs trends they expect to see in 2019: 1. Presume…
Fox News Channel Remained Most-Watched Basic Cable Network in 2018; MSNBC Posted Most Significant Year-Over-Year Audience Growth
Fox News Channel, America’s most-watched basic cable network remained at the top of the heap in 2018, reports TV Newser, which added…
Predictions for 2019: AI and Agencies
According to Austin Clemens, Quid, Inc., 2018 saw massive inflows in investment and innovations leveraging artificial intelligence technology to mimic the way humans read…
2019 Marketing Trends from Elevation Advertising
Shade Wilson, Director of Digital Strategy, Elevation Advertising in Richmond, told Capitol Communicator that 2019 will be a year of continued change for how…
2019 Communications Predictions from Samantha Stark, Ketchum
Samantha Stark, Senior Vice President of Technology in Ketchum’s D.C. office, told Capitol Communicator that she predicts four trends for 2019. They…
2019 Predictions from RP3
RP3, an agency based in Bethesda, Md, provided three predictions on what’s ahead as we move into the new year. They are: My…
What’s Next: Digital Marketing Predictions for 2019 by Ironmark
By Lynne Kingsley It’s a brave new world out there, and it’s getting braver. The pace of change is increasingly faster and…
