2019 Predictions: Van Eperen on PR, Influencers and Social Media
By Laura Van Eperen and Jeffrey Davis As we close out another strong year at Van Eperen, it’s time to look at what we’re in for as marketers…
2019 is the Year of Experience
By Greg Kihlström It’s once again the end of one year and the beginning of another. And with it, a chance to reflect…
2019 Outlook: The Velocity of Change
By Cary Hatch, CEO/Brand Advocate, MDB Communications Strap yourself in for more industry change and plenty of opportunity. Three areas of note: CSR…
2019 Predictions from CHIEF/ByteCubed
Capitol Communicator is running a series of posts about predictions regarding what’s ahead in 2019. If you have thoughts on what’s ahead…
ANA Announces “Brand Purpose” as 2018 Marketing Word of the Year
The Marketing Word of the Year, according to the ANA (Association of National Advertisers), is one which is particularly timely, relevant, and representative of…
2019 Predictions from Capitol Communicator, Higher Logic and GreenSmith
Capitol Communicator is running a series of posts about predictions for 2019. As you will note, we are posting Capitol Communicator predictions, as well…
Call for 2019 Predictions
For communicators and others, each recent year has produced its share of change – sometimes significant and, other times, as an indicator of more profound…
Marriott Discloses Massive Data Breach – and What it Means to Communicators
Marriott International, which is based in Bethesda, MD, revealed Friday that its Starwood reservations database had been hacked which could affect up to 500…
Dictionary.com Names ‘Misinformation’ its 2018 Word of the Year
Dictionary.com named misinformation its 2018 Word of the Year. Defined as “false information that is spread, regardless of whether there is intent to…
Images Are “New Frontier” for Malicious Ads
A growing trend of embedding malicious ads within the images of ads could wreak havoc on the advertising industry and cost brands millions this…
Amazon Comes to D.C. and D.C. May Never Be the Same
By Phil Rabin The announcement that Amazon, over time, will create a significant number of jobs in Crystal City, VA, has the potential for…
Crystal City in Northern Virginia and NYC Splitting Amazon’s Second Headquarters: What Does it Mean to Communicators?
Amazon will open major new outposts in Northern Virginia’s Crystal City and New York City, splitting its much-sought investment of up to…
A PR Reality Check Might Have Helped the University of Maryland Board of Regents
By Jeffrey A. Davis, APR The University of Maryland is just beginning to address the damage to its reputation following the death of football…
Inclusion Is the Ideal: How PR Agencies Can Advance a Diverse Workforce
By Rafiat Animashaun When I began my post-grad job search, I had three requirements: be based in a metropolitan area, provided a livable…
Top Three Sources for Video Consumption by Teens are Netflix, YouTube and Cable TV
Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s…
