4A’s President Calls for Balance Between Internal and External Creative Resources
When the Association of National Advertisers issued its latest report about brands taking ad agency services in-house, the 4As didn’t have much to say in response, states a…
The Case for Pen and Paper
We live in a time when technology is king and the seemingly old-fashioned tools of pen and paper are eschewed. But if what…
Wikipedia as an Essential Marketing Tool
By Josh Greene If you’ve needed to research anything in the past few years, the odds are good that you are familiar with…
Social Media Plays “Important Part of People’s Everyday Lives”, Reports The Manifest
Nearly all Americans use social media at least once per day, states a post on The Manifest, which added social media “is an important…
Agile Brands, Agile Marketing & Design Thinking
The following is based on a chapter in Greg Kihlström’s new book, The Agile Brand. For more thoughts like these, as well as…
Ratings No Longer Key to a TV Show’s Survival
A profound shift has begun to seize the television industry, reports The Washington Post, as ratings “no longer hold a key to a show’…
Digital Ads are Prime Reason U.S. Advertising to Grow Five Percent in 2019
After some promising advertising results this year, expect TV advertising to sink back into a decline in 2019 — as digital advertising continues to soar,…
On the Homefront of VR Technology
Virtual Reality technology is often thought of as impractical; the effects look great in movies and video games, but most people don’t see…
Producing Content Marketing That People Value
Producing content that people value requires businesses to understand their customers’ content preferences and concerns. These differ according to customers’ intent, demographic indicators such…
My Biggest #CMWorld Take-Away was, Actually, Rather Small
By Jessie Newburn, Business Development Manager, Atigro Digital Marketing Off to one of the biggest content-focused conferences in America, I had high hopes…
The Importance of Storytelling for Agile Brands
By Greg Kihlström, SVP, Digital, Yes& The following is based on a chapter in my new book, The Agile Brand. For more thoughts…
Exploring China’s Social Media Landscape: Digital Revolution or Revolutionizing Digital?
By Huong Cao, George Mason University D.C.-based Social Driver’s co-founder and chief strategy officer Anthony Shop, who was awarded an…
Lawsuit Claims Facebook Misleads Advertisers About its Effectiveness
A lawsuit filed by InvestorVillage.com claims that Facebook misleads advertisers about how effective it is, reports West Virginia Public Broadcasting, which added that…
New York Times and Wall Street Journal Considered America’s Most Trusted Newspaper Brands
The New York Times and The Wall Street Journal tied as No. 1 among 15 major daily newspapers analyzed as part of the Media…
Low-Cost Viral Videos Replacing Pricey Political Ads, Reports NY Times
These are not the stories that candidates usually turn to the camera and open up about in ads, reports The New York Times, which…
