Millennials “Often the Most Stereotyped”, States Digital News Daily
Millennials are the most-coveted consumer demographic from a marketer-engagement perspective, yet they are often the most stereotyped, reports Digital News Daily, which added that even among millennials, “traditional…
AARP Article Exposes the Dark Web
Information stolen in computer breaches of well-known companies is flooding into an underground digital market called the Dark Web, where criminals buy and…
Economic “Incentives” Favors PR Career Over Journalism
“PR people are good at plenty of things; news reporting is not one of them”, states an article in the Diamondback, the University of…
Social Media Forcing Brands to be More Open and Honest
Social media has played a huge role in forcing brands to be more open, honest and communicative about their business practices — especially important for…
Tariffs That Were Driving Up Price of Newsprint for Newspapers Will End
The soaring cost of newsprint is contributing to the slow death of America’s newspapers, reports The Washington Post, which stated that a months-…
Trust in Media Increasing, Finds New Survey
There seems to be some good news about those who cover and report the news, according to Adweek, which stated that Poynter Institute is…
Two-Thirds of U.S. Businesses Invest in Online Advertising
U.S. businesses are high on online advertising — 66% invest in it, according to a study by the Manifest. But their spending is spread…
Google Tracks Smartphone Users’ Location, Even if User Tells Google Don’t Do It, States Lawsuit
Google was hit with a new privacy lawsuit over a report that the company tracks smartphone users’ locations — even if they tell the company…
BCF Adds HZ: The Story Behind the Story
WPP subsidiary Burson Cohn and Wolfe has acquired the Rockville-based company known as HZ for an undisclosed sum. Executives said HZ will remain…
The Agile Brand
By Greg Kihlstrom The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well…
The Agile Brand, a New Book By Yes& SVP Digital Greg Kihlström, Discusses the Evolving Relationship Between Company and Consumer
Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile…
Your CEO Makes Your Brand Seem More Authentic, States Survey from D S Simon Media
Fake news is on the increase and the result is significantly reduced trust, reports D S Simon Media, which added, that’s why “authenticity…
Fake YouTube Views Promote Brands and Political Agendas
Martin Vassilev, working from home in Ottawa, makes a good living selling fake views on YouTube videos, reports The New York Times, adding that…
Hackers Use Chipotle Ad for Malware Attack
Confiant, a cyber security company supporting publishers such as Tribune Media, Internet Brands, Vice Media, Peopleconnect, and Topix, identified what researchers at the company…
iPhone May Be Branded As Premium Digital Wallet
Despite competition from Google, Samsung, PayPal, Venmo, Square, Stripe and other wallet providers, one research analyst expects Apple to benefit greatly from this growth…
