Advertising Now the Biggest and Fastest-Growing Part of Roku
Roku may have made its name as a connected TV device maker, but advertising is now the biggest and fastest-growing part of the company, reports Digiday, which added that…
Audience “Identity” Now a Major Priority for U.S. Marketers
Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment…
Basing Your Decision on “9 Out of 10 Experts”? Not So Fast!
Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that…
D.C. Circuit Rules WMATA Can Reject Religious Ads
The U.S. Court of Appeals for the District of Columbia Circuit ruled that the Washington Metropolitan Area Transit Authority (WMATA) did not violate…
Fors Marsh Group Conducts 2018 State of First Amendment Survey
Fors Marsh Group (FMG) again partnered with the First Amendment Center of the Freedom Forum Institute, a programming and education partner of the Newseum,…
What Does “Off the Record” Mean?
Matt Flegenheimer of the New York Times has an on-the record post on “off the record”. He writes that as as a national…
TV Still Primary Source for Political News
Despite all the knocks being made to the integrity of TV news outlets, including White House attacks characterizing cable news channels like CNN as…
Are You Paying Bots to Take Your Online Survey?
Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has…
U.S. Adults Spend 11 Hours Per Day with Media; Nearly Six Hours with TV/Video
Of the 11 hours U.S. adults spend with media per day, a little more than half — nearly six hours — is with TV/video,…
Find Prospects Among a Billion Active Monthly Users
By David Ketchum, CEO and Founder at Current Asia WeChat for consumer and brand marketing is not new, but now increasingly B2B companies are…
Smartphones Lag Behind Desktops in Producing Conversions and Revenue
Smartphones are the leading channel for email opens, but lag behind desktops in producing conversions and revenue, according to a study by Movable Ink,…
Cord Cutting Growing Faster than Predicted, Finds New Forecast
If you are one of the millions of Americans who has cut the cord from cable or other traditional pay TV providers in exchange…
Twitter Lost a Million Monthly Active Users in Second Quarter of 2018
Twitter lost a million monthly active users in the second quarter of 2018, indicating that it’s paying a price for implementing an aggressive…
Christopher Shea, Senior Editor at Vox, Discusses Pitching the Media in Video with Doug Simon, D S Simon Media
Christopher Shea, Senior Editor, Vox, was interviewed by Doug Simon, CEO of D S Simon Media, during Capitol Communicator’s full-day PR Summit…
Jill Lawrence, Commentary Editor at USA Today, Offers Op-Ed Tips in Video with Doug Simon, D S Simon Media
Jill Lawrence, Commentary Editor at USA Today, talked with Doug Simon, CEO of D S Simon Media, at Capitol Communicator’s PR Summit DC,…
