Cord Cutting Outpacing Expectations
Viewers are continuing to cut the cord, more so than they were projected to do, despite TV providers’ partnerships with OTT platforms, according to a new analysis, reports Adweek, which…
Number of Print Advertisers Drops in Early 2018
The number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar, reports…
We Live in a “World of Dialogue” States Lead-Off Speaker at Capitol Communicator’s PR Summit DC
The age of “one-way conversations” is over, stated Richard Levick, Levick Communications, at the kick-off of Capitol Communicator’s PR Summit DC,…
Age is Next Issue for Advertisers to Address
Following Procter & Gamble’s Marc Pritchard’s recent prediction that age will be the next issue on the agenda for advertisers to address…
Online Video is World’s Fastest-Growing Advertising Format
The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67…
Google Gives Advertisers More Data to Help Them Make Better Marketing Decisions
After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions…
Papa John’s Faces “PR Crisis”, States MediaPost’s Marketing Daily
“From a PR standpoint, you would think it couldn’t get much worse than having to publicly ask neo-Nazis not to buy your…
Google’s Algorithms Now Automate and Develop More Effective Ad Campaigns
Google added several ad tools built on artificial intelligence, aimed at helping marketers automate and develop more effective advertising campaigns. The idea is to…
Enough of this “Fake News” and “Enemy of the People” Crap
By Jeffrey Davis The mass murder inside The Capital’s newsroom really hit home. At first I felt the typical shock and horror that…
Disrupting Your Next Conference or Meeting Event – Before Someone Else Does
By Bob Mitchell With the increased proliferation and pervasiveness of messages and content across multiple platforms, the power, impact and influence of live events…
Few Consumers Know Their Smart TV Tracks Them, States Study
Although new consumer data privacy rules are now in force — the European GDPR (General Data Protection Regulation) rules and Consumer Privacy Act in California…
Netflix Now Most Popular Platform for Watching Entertainment on TV
Netflix established a substantial foothold in the American living room — especially among millennials – reports Variety, which added that the subscription-video service “is now…
“Frenemies”: The Epic Disruption of the Ad Business (and Everything Else) According to Ken Auletta
By Cary Hatch Advertising is not dead, but somewhere between “whistling through the graveyard” and adapting to be more useful to consumers and reaching…
Facebook Makes More Changes to Its Terms and Policies
Continuing its ad transparency push, Facebook has made more changes to its terms and policies, reports DigitalNewsDaily, which added that inquiring users “can now…
What Health Care Marketers Can Learn by Looking at Other Industries
By Jeb Emami At the Hospital Marketing National Conference in Atlanta in June, ReviveHealth EVP Chris Bevolo spoke about how the health care industry…
