How to Overcome the Biggest Challenge of Children’s Hospital Marketing.
By Jim Lansbury One of the biggest challenges of children’s hospital marketing is that no one wants to think about needing a children’s hospital, until they absolutely need…
Scope of Charges Expands in Federal Lawsuit Claiming Employment Ads on Facebook Excluded Older Workers
Plaintiffs in a federal lawsuit have expanded the scope of their action, alleging that Facebook and other major employers violated federal and state anti-…
U.S. Tech Companies Lead BrandZ’s “100 Most Valuable Global Brands” for 2018
Brands that are using technology to make people’s lives easier in new and innovative ways are winning in 2018, according to Kantar Millward…
Roseanne Barr is Clear Reminder to Communicators About Consequences of Comments
As you are aware, ABC canceled its hit sitcom “Roseanne”. One online report stated: “In the time it took to compose a 53-character…
Growing Use of Mobile Devices Means Limit of Media Consumption Only Limited by Sleep
Thanks largely to the ubiquitous access of mobile devices, the total time people spend consuming media continues to grow, and according to the head…
GDPR for U.S.-Based Marketers
By Greg Kihlström You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you…
GDPR: Here and Now
In December 2015, the long process of agreeing on legislation to reform the legal framework for ensuring the rights of EU residents to a…
BRINKdown Episode 4: The Value of Real-time Content
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
Counter Campaign Launched in Response to Washingtonian Magazine’s “I’m not a tourist. I live here.” Campaign
When Angel Anderson saw Washingtonian magazine launch a social media campaign that did not include Black residents while claiming to represent the District of…
Hockey is Hot and Ratings are Up
Hockey is hot! And, if you watched the Caps win in the seventh game against Tampa Bay, you know why that’s the case…
Shorter Video Ads Growing Quickly in Popularity
“Six-second video ads are on the rise in a big way,” reports DigitalNewsDaily, which added that the number of vendors running this ad…
LOCAL IMPACT DC Explored Local Advertising Market and Technology, Digital Trends Driving Consumer Engagement
By Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market at the National…
A Request for Improvements to the Typical Request for Proposal
By Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have.…
The Hedonic Treadmill
There are few questions as compelling or long-standing as this one: Can money buy happiness? In a recent segment on CBS Sunday Morning,…
Content Marketing is Essential Marketing Tool
Content marketing is essential to more than half of businesses’ digital marketing strategies, according to a survey from The Manifest. More than half (53%…
