Bracket-Busting UMBC Wins Twitter, Too
By Jeffrey Davis, Van Eperen A few years ago I was in California speaking at a national conference of college presidents, leading a “Twitter Tutorial.” After walking my students through…
How to Use Video in Times of Crisis: This Financial Institution Did it Right, Could You?
By Emily McDermott A top financial institution experiences a multi-day data center outage that denies its clients access to their money via online…
“Fake News” Travels Faster and Further than Real News on Twitter
From Russian “bots” to charges of fake news, headlines are awash in stories about dubious information going viral, reports Science magazine, which added that…
Seven Major TV Providers Lost Three Million Subscribers in 2017
Big traditional pay TV providers lost 3.7% or 3 million subscribers in 2017 — one of the worst years ever, according to one report,…
Past Year was “Bonanza” for the Bottom Line at TV Networks and Cable News Networks
“President Donald Trump may like to trash the major TV news networks as “failing” and “fake news,” but the first year of his presidency…
Swearing for the Health of It
Mark Twain, the great American writer, humorist, entrepreneur, publisher, and lecturer, liked to use profanity. One day, so the story goes, his wife had…
The BRINKdown Episode 1: The Science of (Great) Rapid Content Production
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
AARP Research Finds 90 Percent of Adults 50+ Use Personal Technology To Stay Connected
Ninety-one percent of tech owners 50-plus say they use personal technology to keep in touch with family and friends, according to an…
Google Bulletin and Facebook’s Emphasis on Local News Means it’s Time for Micro PR
By Jeffrey Davis, APR, Managing Partner, Van Eperen The year started with Facebook announcing it would give more prominence to local stories in our…
Consumers Favor TV Advertising Over Any Other Medium, States New Survey
Consumers favor TV advertising; more than half (58%) prefer to see or hear a TV advertisement over any other medium, reports Clutch, which added:…
Disney World and Perdue Chicken are “Most Loved Brands”
Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs.…
Advertisers Must Keep Current With Connected Consumers
Last year marked a distinct shift in power away from the traditional thrones of cable networks and into the hands of consumers, reports Adweek,…
Feeling Old?
“I feel old.” Three little words that can pop into just about everyone’s head, just about any time. You walk past a store…
Consumer Activism Increasing and Companies Now Better Off Taking Controversial Stances on Issues Rather Than No Stance at All
New studies from Global Strategy Group and APCO Worldwide confirm that consumer activism is on the rise — so much so that companies are better…
“Innovative Campaign” by Ogilvy Gives Voice in Congress to Those with ALS
Many people battling amyotrophic laterals sclerosis—ALS, or Lou Gehrig’s disease, a degenerative neuromuscular disease—lose their ability to speak, reports Adweek, which…
