Local Ad Spending in Baltimore-Washington Metro Area to Reach $7.9 Billion in 2018
Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across markets in D.C, Maryland and Virginia, according to BIA Advisory Services’ 2018…
Competitors Cutting Into Facebook’s Share of Consumers’ Time
People are spending more time on Google properties these days, widening the wedge between the search engine and Facebook, reports MediaPost, which added that…
“Targeted Advertising is Big Business for Facebook”, States Recode
Facebook collects a lot of data about you — everything from your email address to the strength of your phone’s battery, reports Recode, which…
I Lost the Battle, But All of Us in the D.C. Ad Community Won the War
By Matt Smth I got some bitter news recently – my ad agency lost a big pitch. It was bitter because we really swung for…
Two-Thirds of All Traffic to Websites Linked From a Tweet Emanates From a Bot, Finds New Study
Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released…
Things Are Better Than You Think
By MDB Communications If you listen to the “news,” it is understandable how the picture of our world is one of chaos and deterioration.…
PR Professionals Learn Latest in Video at PRSA-NCC Session
By Huong Cao In an era of short attention spans, video content is on the rise because of its on-the-go benefits to…
Sinclair Chairman Claims Print Media Has ‘No Credibility’, States New York Magazine
According to an article in New York magazine, David Smith, executive chairman of Sinclair Broadcast Group, which is based in Hunt Valley, Md, “said…
Orioles and Nats Baseball Games Will No Longer Be Carried on Over-The-Air TV Stations
As another sign of changing times, the days of “free” baseball games on over-the-air TV are history – at least in the D.…
Reputation Management in The #MeToo Era
By Huong Cao Reputation crises in a social media driven world can come from unpredictable directions at the most unexpected moments. This presents a…
Americans Less Likely to Trust Facebook than Rivals Regarding Personal Data, Reports Reuters
Opinion polls published in the United States and Germany cast doubt over the level of trust people have in Facebook over privacy, as the…
Most of the 40 Most-Watched Programs on Cable Last Week Were Political Shows, Reports AP
Nielsen reports that 26 of the 40 most-watched programs on cable television the week of March 11 were political shows on Fox News…
Smartphones Have Significant Impact on Podcasting, Concludes New Report
If there was any doubt that the proliferation of smartphones has had a significant impact on podcasting, a new report released by Nielsen will…
Clients and Agencies Learn Best Practices for Managing an Effective Public Relations RFP Process at PRSA-NCC Session
By Huong Cao Many agencies think of the RFP (Request for Proposal) process for a PR agency as a day-to-day struggle with…
What You Do on Facebook “Might Not Always be as Private as You Think”, States CNBC
Over the weekend, The New York Times and The Observer revealed that Cambridge Analytica paid to acquire private information on more than 50 million…
