Senators Propose Bill Targeting Political Ads on Facebook, Google and Twitter
U.S. Senators Amy Klobuchar, D-Minnesota, and Mark Warner, D-Virginia, introduced a bill that would make political ads on platforms such as Facebook and Google transparent like those…
News Personalization is Here – For Better or Worse
It took a terrorist attack for Google to enter the news business, reports Nieman Lab, which added, that on September 11, 2001, “after hijackers…
Four Qualifiers to Help Evaluate New Marketing Technology
We live in a time when marketing is changing at a rapid pace. Social media, PPC campaigns, and mobile phones (to name a few)…
Everything Old is New Again – Yes, Even the Future of Marketing
By Emily McDermott With seasons changing and only two months left in the calendar year, you can’t escape hearing what trends everyone considers…
Media Update: Time Magazine to Cut Circulation by a Million
Peeling back the layers on the decision to chop Time magazine’s circulation next year — to 2 million from 3 million — reveals the title…
Use of Ad Blockers Rising Nationwide
An OnAudience.com study reveals that the use of ad blockers continues to rise in the U.S., with 26% of consumers now using…
Baby Boomers: Advertisers’ “Forgotten Generation”
As much of the marketing world focuses on new ways to woo and dazzle the highly coveted millennial generation, some companies are setting their…
Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army, Tells HuffPost She Hopes Her Success as an Immigrant Entrepreneur Inspires Others
“I speak around the world and mentor young students, encouraging them to design their own life—and follow their passion—not anyone else’s.…
Innovation was Theme at 2017 ADWKDC
By Lara Oliveira Innovation was the theme at this year’s ADWKDC conference, happening in the backdrop of the hustle and bustle of Connecticut…
Nine Credit Unions Sued Over Website Accessibility, States Credit Union Times
At least nine credit unions have been hit with class-action lawsuits over the accessibility of their websites, according to court documents, reports the…
Facebook Fought Rules That Could Have Exposed Fake Russian Ads, Reports Bloomberg
Facebook Inc. is pledging greater transparency about who’s behind election-related ads online. But, for years, the company fought to avoid it, reports…
Changing TV Audience Changing the Math for Marketers, Reports AdAge
Twenty years ago, 30 seconds of ad time during NBC’s “Seinfeld” was the most expensive real estate on TV, reports AdAge, but it…
Nat Geo Discovers Success with Snapchat Discover Subscribers, Reports Adweek
D.C.-based National Geographic was among the first crop of publishers to crank out daily content for the Snapchat’s Discover section in…
Facebook Loses Attention as Publishers Shift to Other Platforms, States Digiday
Facebook is often used interchangeably with platform domination but, states Digiday, “some publishers are shifting their attention beyond Facebook. In interviews, several revealed they’…
Cision Releases Study on Impact of Social Media on Journalists
Cision released the 2017 Global Social Journalism study that, stated Cision, “provides insights into how journalists use social media and examines the problems that…
