MDB Forecast 2018 – Living in an Unprecedented Era
By Cary Hatch, MDB Communications An exploding ecosystem of touchpoints, devices, platforms and methodologies continue to accelerate and shape change in our industry, our businesses and our people. Here are…
Favorite Christmas Candy Differs from State to State
It may not seem like a huge sweets holiday, but the Christmas candy season really is, states an item received from candystore.com, which…
2018 Predictions from Debbie Bates and Mark DeVito of Bates Creative
Pragmatic (May) Win Over Dogmatic Even Though 2018 is the Year of the Dog. This will be the year of being who you are,…
2018 Predictions from Carousel30 and PCI
Capitol Communicator is running 2018 predictions from a number of area communicators. Below are predictions from Carousel30 and PCI. Greg Kihlström, Founder & CEO,…
2018 Predictions From RP3 Agency
Capitol Communicator will be running predictions on what’s in store for communicators in 2018 and we lead off with predictions from RP3 Agency.…
Do’s And Don’ts of Pitching News Media is Focus of PRSA-NCC Session
By Huong Cao “Raise your hands if you have never felt nervous about picking up the phone to pitch a journalist?” asked Anna Hughes,…
The Future of Facebook Video
By Kristin Dyak, The Cyphers Agency A picture might be worth a thousand words, but a video tells the story. We’ve embraced a…
Communications Professionals Must Embrace Data and Technology to Measure Performance of their Campaigns, States Cision
Cision released a study, in partnership with PRWeek, that examines the biggest challenges facing comms professionals today, including the inability to measure the impact…
Edelman’s Paid-Media Team Becomes ‘Edelman Digital Performance Marketing”
Edelman, for decades a public relations powerhouse, has been expanding its offerings, reports AdAge, which added that “its paid media team has cemented its…
Snapchat’s Biggest Redesign to Launch Dec. 4
The biggest redesign in Snapchat’s history is planned to debut on Monday, December 4, Business Insider has learned. According to Business Insider, “with…
Fred Ryan and The Washington Post Are Shaping the Future of the News, States Adweek
The new motto of The Washington Post may be “Democracy dies in darkness,” but, states Adweek, publisher and CEO Frederick Ryan, “uses another maxim…
Facebook’s Ad Technology Allows “Scams, Fake News and Foreign Interference to Slip Through the Cracks”, States One Media Report
Facebook says 126 million people may have seen Russian content aimed at influencing Americans, reports West Virginia Public Broadcasting, which added that lawmakers on…
Agencies Launch ‘Universities’ to Help Employees Keep Up With a Rapidly Changing Industry, Reports Adweek
It’s hard to keep track of what people consider to be “the next big thing” in advertising when that thing—be it AI,…
U.S. Ad Market Flattens In Q3, Reports MediaPost
U.S. advertising market revenue in the third quarter of 2017 — and for the month of September — was virtually flat with the respective periods…
Millennials Subscribing to Legacy News Publications “in Record Numbers”, Reports Politico
Millennials are subscribing to legacy news publications in record numbers—and at a growth rate, data suggests, far outpacing any other age group, reports…
