Endorser/Influencer Publications Of Deliverables: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general informational purposes…
Baltimore Office for Beyond Spots & Dots; Atkinson Strategic Communications Launched; Havas Helia Adds Hoffman
After securing two Maryland Department of Health accounts, Pittsburgh-based Beyond Spots & Dots announced the opening of a Baltimore office at the 23rd…
Marketer Engagements of Endorsers/Influencers: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
Measuring ROI: The Dance of Digital Marketing (Part 2)
By Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it.…
Brand Digital Publishing Compliance: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
Maryland News from Mindgrub, Maryland Insurance Administration, MGH, Maryland Marketing Partnership and Van Eperen
Mindgrub added Sarah Quackenbush as vice president of client development and John Rainey as engagement director. Quackenbush spent 17 years in advertising prior to…
Measuring ROI: The Digital Media Dance (Part 1)
By Anna Strickler, Marketing Associate, HighRock Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated…
A Playbook for Salvaging the Washington Redskins’ Brand
By Jim Lansbury Ah the holidays. A time for family, friends, reflection and, if you live in D.C., complaining about yet another disastrous…
Mitigating the Risks of Branding Through Social Media: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
Branding Through Social Media Platforms: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed…
New Board Chair for Maryland Marketing Partnership; Updates from M&T Bank, Traitify and PRSA Maryland
The Maryland Marketing Partnership’s board of directors announced that Karen Cherry, vice president of office leasing for The Howard Hughes Corporation, has been…
CX Firm Cravety Expands into EX with Acquisition of MotiveX
Data analytics and customer experience (CX) design firm Cravety has completed its purchase of product partner MotiveX. According to a press release, Cravety’s…
“Personalization” is ANA’s Marketing Word of the Year
Since 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.…
Five Trends in Roadmaps that are Reinventing Commerce
By Walt Rolle Since the Internet was opened to the public in the early 1990s, technology has enabled online commerce to expand at a…
DDC Launches “Stay Local DC” Marketing Campaign
Destination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official…
