ANA Tackling Marketing Industry’s “Ongoing Talent Crisis Head-On”
“The ANA is tackling the marketing industry’s ongoing talent crisis head-on” with a new multi-tiered campaign designed to inspire talented and diverse university students to choose marketing…
Making the Most of Your Marketing Toolkit
By Melody Belotte I frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I…
RP3’s In-House Content Lab Helps Meet Rapidly Changing Needs of Marketers
As people consume more and more content in real time, marketers need to create artful storytelling at the speed of culture to break through…
Baltimore-Based Under Armour to Ramp Up Marketing in 2020
It’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, “the sportswear giant announced…
The Big Three of Old School Marketing (Part 2)
By Pieter Bickford In part one, I talked about the first step in engaging your customers: grab them. In part two, we’ll be…
Consumers Shift to Mobile Means Marketers Must Rethink Their Content Strategy
Earlier this year, we hit a remarkable milestone, reports AdAge, when, according to eMarketer, “Americans now spend more time staring at the small screens…
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician
The Washington D.C.-based agency Design Army has established “a fabulously quirky history with the brand stretching back to the long-form ad,…
The Big Three of Old School Marketing (Part 1)
By Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to…
U.S. Army Targets Gen Zers in New “What’s Your Warrior?” Marketing Campaign
The U.S. Army will launch a marketing campaign, “What’s Your Warrior?”, in November that showcases the opportunities for today’s youth to…
Women in Marketing Making C-Suite Gains
Women are making gains in the C-suite, at least when it comes to top marketing jobs, reports Ad Age. The Ad Age item…
In the Spotlight: Government Marketing University Names Finalists for 2019 GAINER Awards
Government Marketing University (GMarkU) announced the finalists for its 2019 GAINER Awards, the top honors for government marketing excellence across the U.S. Public…
Marketing Budgets Drop but Expected to Rebound in 2020
Although marketing budgets have dropped below 11% of total company revenue for the first time since 2014, CMOs remain optimistic about the outlook for…
Dog Tag Inc. Partners with REQ for National Brand Expansion
DC-based social enterprise and living business school Dog Tag Inc. (DTI) has engaged digital marketing and brand management company REQ to take their…
People in the News
Entravision has named Erin Voden SVP of Integrated Marketing Solutions for Washington, DC. Voden returns to Entravision where she held several positions in the…
Silverline Adds Two and Expands to Chicago and Salt Lake City
Vienna, VA-based Silverline Communications, a business-to-business technology marketing communications agency, announced the appointment of two executives to its leadership team, Ellen…
