Female CMO Hires on the Rise
According to a recent report from Russell Reynolds, women are leading in the marketing leadership appointment category. In the first half of 2019, women accounted for 48% of all CMO…
Crosby Promotes Pommerehn to SVP & Stockdale to VP
Crosby Marketing Communications announced the promotion of Gillian Pommerehn to Senior Vice President (Pictured left)and Bridget Stockdale to Vice President (Pictured Right). Pommerehn…
Digital and Data Topics, 17 Sessions and 50+ Speakers Highlight Upcoming Communicator Summit Baltimore
Tickets are going quickly but are still available for the Communicator Summit Baltimore, set for Sept. 26 at the Pier 5 Hotel at the…
The Do’s & Don’ts of Outsourcing (Part 2)
By Anna Strickler, HighRock Whether your business has a fully staffed marketing team or you’re a one-man show, it can be tricky…
Maryland Health Program Contracts Awarded; Questions Raised About Pittsburgh-Based Agencies
The Maryland Board of Public Works has approved contracts for five Department of Health programs totaling $3,131,435 over five years for media…
Marriott’s Global Marketing Officer Karin Timpone to Leave at End of Year
Karin Timpone, Marriott’s global marketing officer, is stepping down at the end of 2019 to “pursue new opportunities.” According to Adweek, Timpone, who…
Conversation is the New King of Marketing: How Chatbots Help
By Chad Solomonson, Vice President at RDA Did you talk to Siri, Alexa or Google today? If yes, then you’ve used Artificial Intelligence,…
The Do’s & Don’ts of Outsourcing (Part 1)
By Anna Strickler, HighRock Outsourcing for marketing work can be a tricky realm. Hinge Marketing suggests that many firms outsource marketing functions haphazardly. Rather…
“2019 Inc. 5000: The Most Successful Companies in America” Features a Number of Advertising and Marketing Companies in D.C., MD and VA
Inc. released its annual guide to the 5,000 fastest-growing, privately-held companies in the U.S. and how they reached their lofty…
Bring New Products to Life Using Eight Simple Steps
By Robyn M. Sachs, President, RMR & Associates, Inc. The greatest challenge facing any new product is the FUD Factor – Fear, Uncertainty, and Doubt.…
Marketers with In-House Agencies Having Difficulty Keeping Creative Teams Energized
Marketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract…
Army to Dissolve Arlington-Based Marketing Division and Relocate Operations to Chicago, Reports Adweek
As its account moves from longtime AOR McCann to DDB, the U.S. Army “will rebrand, relocate and reassign the division responsible for managing…
The Human Element of Digital Marketing
By Anna Strickler, HighRock Authenticity has become a bit of a buzzword lately. It signals a pronounced shift in consumer experience – buyers are craving…
National Aquarium is Grand MX Winner at AMA Baltimore MX Awards
The National Aquarium was named this year’s Grand MX Winner at the American Marketing Association Baltimore Chapter (AMA Baltimore) 34th Annual MX Awards…
Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers
By Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. Fortunately for those…
