Digital Ads Are Raking In More Cash Than Ever, Reports Adweek
2018 was yet another record-breaking year for digital marketers in the U.S., reports Adweek, which added that the most recent estimates—which come courtesy of the latest IAB…
Buzz in Baltimore: News from Whirlaway, Legg Mason, GKV, Visit Baltimore, Abel and Harrison Communications
David Harrison of Harrison Communications and Greg Abel of Abel Communications helped get the Wayland Baptist University’s Flying Queens, the Texas school’s…
Cravety Announces Futurefy Marketing Series on Customer and Employee Experience
Brand and culture design agency Cravety announced the creation of Futurefy Marketing, a series of one-day learning labs for creative professionals to learn…
Keynote Speakers Announced for Mid-Atlantic Marketing Summit
Capitol Communicator is pleased to announce Miki King and Adeline Cassin as Keynote Speakers for the 2019 Mid-Atlantic Marketing Summit to be held…
Mars Updates Brand Identity and is “Slowly Emerging from its Candy Shell”
Mention Mars Inc. to your average consumer and they might know the company makes popular candies like M&Ms and Starburst, reports Adweek,…
Brands Should “Leverage their Data and Cater to their Customers’ Interests”
Many brands dedicate entire teams to their newsletter strategies, reports AdWeek, which added that with so many brands in the email marketing mix, “some…
Mid-Atlantic Marketing Summit 2019 Speaker Announcement: Super Early Bird Discounts End this Week
Capitol Communicator announces the first line-up of speakers for the Mid-Atlantic Marketing Summit on April 26, 2019. The summit will be held…
Study Shows Disconnect in Diversity Efforts in Advertising and Marketing
Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and…
MilkPEP Launches BUILT WITH CHOCOLATE MILK Campaign Featuring Al Horford of Boston Celtics
The Milk Processor Education Program (MilkPEP), based in Washington, D.C., launched a national bilingual BUILT WITH CHOCOLATE MILK TV and digital campaign featuring…
IAB Expanding Membership to Include Brand Leaders
IAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand leaders in…
The Marketing Game with Josh Golden | Episode 8: John Siniff, Subject Matter
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.…
The Marketing Game with Josh Golden | Episode 7: Tyler Gates, Brightline Interactive
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.…
Digital Marketing Company REQ Acquires Tech PR Firm SpeakerBox
Digital marketing company REQ, which was founded in Washington, D.C., acquired SpeakerBox, a strategic communications and public relations firm based in Vienna, VA,…
ExpertClick Closing its 2019 Yearbook on January 31: Register Now and Save $100.00
ExpertClick is closing its 2019 Yearbook on January 31. ExpertClick members send news releases without per-release costs, and many releases have hundreds of…
Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal
By Robyn Sachs, President and CEO of RMR & Associates Integrated marketing approaches have skyrocketed in popularity over the last several years, for a…
